Amsterdam Area
Commercial & pricing leader with over 10 years of experience accumulated across variety of industries and geographies, gained in both consultancy as well as industry roles. LEAN certified. Holder of EPP’s Certified Pricing Manager level 3 title. Especially keen & knowledgeable about pricing. I don’t know everything in the topic, but I like to think that I know a lot. 😉 I’m always open for a pricing sparring session - let’s learn from each other! #pricing #commercial #crossindustryexpertise #profitimprovement #tradeterms #go-to-market #retail
Group Pricing and Value Creation Leader at Dayes, a leading specialist in non-food fast-moving daily essentials. Dayes Group, operating in drugstore, grocery, and discounter channels, delivers unique high-value-add retail services and offers an extensive product portfolio spanning Home Care, Health Care, Beauty & Personal Care, and Pet Care. Partnering with A-brands and offering our own brands & private labels, we cater to diverse range of consumer preferences and retailer portfolio needs. Bringing over a decade of cross-industry pricing expertise, I spearhead the development and elevation of Pricing & Value Creation as a strategic function at Dayes Group. Reporting to the Group CEO, I drive the identification and realization of commercial opportunities and contribute to key cross-functional projects.
Global Commercial Policy and RGM Sr Manager for Philips Personal Health, responsible for Greater China, APAC, Japan, India, META and LatAm. Contributing to maintenance and continuous evolution of the Global Commercial Policy. Key responsibilities: - Continuous development of the Global Commercial Policy; responsible for roll out and implementation in all assigned geographies (Commercial Policy is a framework including variety of topics, for example pricing, go-to-market, trading terms, consumer & market insights, distribution strategy, promotions, trade marketing, inventory/supply management, etc.); - Driving implementation and continuous improvement of pay for performance trade terms as well as driving visibility, granularity and transparency of central commercial KPI reporting for performance management - Partnering with Markets and Businesses in range of initiatives aimed at driving Revenue and Gross Margin: pay for performance / commercial trade terms, distribution strategy, promo strategy, price setting and price execution, etc. - Partnering across the organisation to drive and/or input into wide range of commercial initiatives (i.e. antitrust compliance, commercial contracts guidance, Promotions Effectiveness, Master Data management, FX risk management, go-to-market strategy)
Central Lead and owner of Price&Promo Spend optimisation program in a broader Return On Marketing Investment Central B2C Program. Key achievements: - Developed analytical (and organisational) approach for Promo ROI and produced first ever (in the organisation) detailed view on Promo ROI and its key drivers; from concept to implementation, aligning marketing, finance, business intelligence and marketing insights inputs and gaining management trust in outputs. - Identified EUR >20m opportunities for short-term Promo spend improvement (through both: limiting spend on non-performing and increased investment in the highest-performing promotions) - Designed and managed delivery of reporting tools aimed at increased visibility of promo ROI KPIs
Key point of contact for pricing related topics in Liberty Global Central B2C Strategic Marketing & Pricing: ARPU management, annual price increases, portfolio pricing, pricing research, pricing NPS impact. Key projects and achievements: - Contributed to and rolled out central framework for Annual Price Increases (incl. introducing standards and recommended ways to approach customer selection, customer research, elasticity measurement as well as short and long term impact reporting) - Developed and rolled out a more insightful and actionable (vs legacy) P x Q reporting for Recurring Base Subscription Value - Established Pricing Academy initiative to share knowledge with new joiners in the internal pricing community as well as a way for markets to catch up on the pricing maturity curve - Mapped pricing maturity curve for the organization across operating countries, including vision (trajectory) for pricing capabilities growth
Consultant & Senior Consultant in Deloitte Customer & Market Strategy, Warsaw Office. Key achievements / projects: - Optmized prices, introduced new pricing framework and implemented pricing tools; chemicals industry, bringing ca. 2p.p. margin improvement - Introduced a new commercial framework and implemented tools for quote generation for a B2B construction materials manufacturer, bringing ca. 1.5p.p. margin improvement - Implemented new approach to the analysis of trade spend, allowing for better visibility of the impact of trade spend decisions (large international multicategory FMCG) - Formulated and implemented ticket pricing & sales strategy for a major sports tournament
Consultant / lead Consultant, commercial excellence advisory projects. fernPartners, boutique commercial excellence advisory founded by ex-Simon Kucher&Partner consultants, was acquired by PwC in January 2016, and now constitutes PwC's Pricing and Revenue Management Division. Selected projects: - Price repositioning for selected culinary categories for a leading multicategory FMCG player - RRP optimization across key channels; rationalization of product portfolio; development of new price setting approach for seasonal/promo-only products for a large FMCG manufacturer - Consulted pricing strategy for an FMCG new product introduction - Price perception management project for a recognizable Polish retailer - Concept development for price and assortment management tool for a large retail business - Developed and consulted implementation of pricing strategy of an innovative eService - Pricing and sales/GTM strategy development for a new B2B service - Geographical markets attractiveness scoring for an international industrial machinery producer