Greater Minneapolis-St. Paul Area
With over two decades of diverse experience, I lead Fab Four Labs Marketing, a strategic marketing firm based in Minneapolis. My mission is to empower growth-focused organizations to excel in competitive markets by delivering measurable outcomes. Rooted in a framework of audience insight, channel optimization, compelling messaging, and result tracking, I collaborate with teams to elevate their marketing investments. I am passionate about helping businesses achieve category leadership and thrive in an ever-evolving landscape. At Fab Four Labs Marketing, I am committed to leveraging my expertise in strategic marketing and executive leadership to deliver tailored solutions. Drawing from my extensive background in media leadership, campaign development, and operational strategy, I focus on creating impactful marketing programs. My work incorporates a deep understanding of audience segmentation, strategic planning, and collaborative execution to help clients achieve their business goals.
President of Fab Four Labs Marketing, a Minneapolis-based strategic marketing firm helping growth-oriented companies lead their category and drive measurable results in competitive markets. Fab Four Labs Marketing brings executive-level experience, deep category understanding, thoughtful planning and collaborative execution to organizations that want more from their marketing investment. Our work reflects the lessons learned from nearly two decades in major-market media leadership and hands-on campaign development. Our approach is rooted in a proven framework: Audience, Medium, Message, Results • Audience: Identify and prioritize the decision-makers who matter most • Medium: Build effective channel plans leveraging traditional media, digital platforms, partnerships, sponsorships and influencer activation • Message: Craft compelling stories that build credibility and motivate action • Results: Focus on measurable outcomes tied directly to business goals Core capabilities include: • Media strategy and integrated planning aligned to organizational priorities • Negotiation and buying expertise grounded in long-standing industry relationships • Influencer, ambassador and endorsement programs shaped by 20 years collaborating with athletes, broadcasters and personalities • Business-driven impact with clarity on what works, why it works and how to scale it Fab Four Labs Marketing exists to elevate local and regional brands, ensuring they perform like category leaders. We leverage deep category understanding to deliver business-driven impact and exceptional client service.
• Lead daily operations across leasing, marketing, property management and construction ensuring operation efficiency and profitability • Develop unique marketing programs that increased leads by 20% and led to over $500,000 in new leases • Partner with CEO and senior executives on strategic initiatives and growth planning • Spearhead performance optimization by implementing systems, KPI dashboards and operation best practices • Build and mentor across departments, fostering a collaborative, accountable culture grounded in results This role allows me to bring together my background in executive leadership, sales and marketing strategies, operational strategy, and team development to help drive Hempel’s continued success.
• Develop organizational vision while leading all aspects of a $60 Million 9 station broadcast and digital enterprise in the 14th largest media market • Cultivate client relationships with a deep understanding of business objectives and then build partnerships across prominent brands to create synergy for all parties • Manage high-impact business strategies across sales, programming, digital, finance, marketing, promotions and engineering • Develop a strategic talent pipeline focused on hiring and developing sales specific talent that deepens organizational expertise • Worked closely with thirteen local employees to grow them into their next role; five moved into corporate positions, five grew into management roles within the company • Maintain a strong bench of on-air talent resulting in audience growth in a hyper competitive audio landscape • Negotiate talent contracts and sports teams' rights deals reducing expenses by 11% • Advocate on behalf of iHeart Media and the Minnesota Broadcasters Association by working with elected representatives on Capitol Hill to support the Local Radio Freedom Act.
• Managed a five-market region and was responsible for growing a $100 Million sales organization • Developed a strong understanding of client goals and then created partnerships utilizing company assets or tying in outside clients • Created synergies across five markets to increase sales performance and improve efficiencies resulting in annual compounded revenue growth in a contracting environment • Worked directly with markets developing sales strategies for new product launches • Oversaw organizational restructure of underperforming markets to achieve sustainable growth • Built a growth and continuing education program across the region to enhance the skillset and product knowledge
• Managed and developed a staff of 25 sales executives and five sales managers growing revenue from $56 Million to $67 Million in a contracting environment • Implemented a complete sales reorganization that improved efficiencies and dramatically grew revenue share from 39%-49% • Used the strategies and learnings from this reorganization to transform the Western Great Lakes Region to be more profitable and efficient • Developed the annual sales strategy for the team based on current market conditions and asset improvements • Improved sales acumen and skills with the sales team by creating immersive learning sessions.
• Played an instrumental role in the launch of an entirely new product (radio station 93.9 MIA) and built out an entirely new sales team • Created the Go To Market strategy, sales materials and talking points for the sales team • Developed a strategic learning environment to grow the staff into successful sales professionals leading toward compounded revenue growth each year • Supported the revenue growth of the iHeart digital platform through new revenue outlets
• Improved an underperforming sales vertical from $10M to $14.5M • Improved cluster revenue share from 13% to 18% in the market • Created sales materials and the unique selling proposition for our cluster • Worked closely with the national sales team and clients throughout the United States and Puerto Rico to create unique marketing campaigns that outperformed our more established and highly resourced competitors.