Aalter, Flemish Region, Belgium
Enthusiastic & passionate about general strategy building, M&A, new business strategy, commercial & marketing strategy, with a very broad experience in FMCG in an international context. Experienced in managing & motivating teams, project management, leading multidisciplinary teams, business strategy building, building & executing business plans, change management, category management, customer development, sales, shopper insights, innovation and portfolio management
Leading the retail & foodservice marketing organization (across Europe): -defining & shaping the long term marketing strategy in close collaboration with the team and the broader organization -responsible for the product management department (across Europe - frozen / chilled - branded and PL) -responsible for category management department -responsible for brand management department (B2B and B2C brands) -responsible for innovation / new concepts / long term innovation funnel Leading the new business development department: - shaping and driving the long-term New business development strategy of the group - identify strategic partnerships & new growth platforms - Development and follow-up of the M&A strategy and screening / collaborate in team on Due Diligence - integration management
Leading the New Business Development department: - Development and follow-up of the M&A strategy and screening / collaborate in team on Due Diligence - Follow - up M&A trajectories/responsible for integration management in close collab with local teams - Responsible for formulating and developing the New Business Development Strategy for the Group - Directing strategic cross-functional group projects - Business Development (LT - commercial) in new territories and channels - Exploring and development of start-up and scale-up projects and other partnerships
Leading the category management & product management team in the division PM Belgium: o Defining the long-term category vision and strategy in an international context (BE / NL / DE / UK) o Responsible for monitoring all aspects of the product portfolio, launches and roll-out of projects and innovations. o Reponsible for market research / market data (Nielsen, IRI, GFK, Kantar,...) / sensory researches o Strategic alignment in close collaboration with key customers o Skilled in shopper & category management and defining LT marketing strategy o Monitoring and filling the innovation pipeline o In a in a multidisciplinary context: close collaboration with NPD/R&D, operations, controlling, sales Leading the export sales management team in the division PM o Main export markets: UK and Germany o Responsibility for the commercial activities / P&L in Germany & UK o Responsible for total budget / pricing / margin (and monitoring all kpi) o Organisation / customers / channels, product portfolio o Leading the sales managers in the markets o Client portfolio in retail, discount and traditional channel (wholesalers, OTC)
o Category management with focus on categories: *ambient milk (brands Campina, Joyvalle) *fresh products: cream, spoonable yoghurt (brands Campina, Joyvalle) *chocolate milk (Cécémel) *fruit dairy drinks (Fristi) o Monitoring of market trends using Nielsen/GFK/Publi-Info o Coordination of specific shopper studies / category of projects o Development & coordination of national promotional activities for above brands o Manage national promotional budget for these brands o Review & development of planograms o Strategic alignment with key customers / retailers Belgium (Business Reviews, other customer specific projects) o Responsible for development of tailor made activation plan per customer o ROI analyses of promotions o Guidance and coordination of the yearly budget process o Participation in project teams for NPD and other strategic projects, etc.
internal sales at ECS / Remic