Greater Vancouver Metropolitan Area
A brand storyteller rooted in sensemaking. Uniquely balanced in both creative and strategic skills, helping growing businesses–from startups to multinationals–by clearly articulating their category differentiation and bringing their brands to life through great storytelling that will move the needle. Agency-side, the creative lead on a vast array of national and global award-winning advertising campaigns for packaged goods (Kellogg's, Procter & Gamble, Cadbury's, Pillsbury, etc) and services (Bell Canada, Manitoba Telecom, Business Objects, BC Tourism, etc). And almost everything in between. Post-agency, leading the evolution of major emerging brands, nurturing others from the ground up, all the while working alongside founders to help translate their 'why' to engage their employees and customers alike. Specialties: Creative leadership in branding and Category Design, including strategy, ideation, pitching, design, and writing. And helping find the obvious when it seems elusive.
Guiding the sensemaking and subsequent storytelling that clearly raises a brand above parody and secures its legacy for the long term. Involved in all aspects of strategy, creative development, and execution.
Oversee anything and everything that represents the Vega brand - packaging, websites, collateral, videos, and content creation. This also includes the vast array of comprehensive learning materials online for the Vega-related ThriveForward.com
Overseeing the creative product through a transitional period at Grey Vancouver. Clients included Robeez Shoes, Papa Murphy's, Translink and Glentel. Of the latter, we launched Glentel's WirelessWave brand with an onslaught of TV, radio, and in-store presence built around the line 'Love the Phone'. Check out the TV spots at http://www.youtube.com/watch?v=drf43OXLF5E&fmt=18, or http://www.youtube.com/watch?v=0qB6jiJ_cSI&fmt=18