Bytom, Śląskie, Poland
Marketing Strategy | Event Management | Marketing B2B Results-driven marketing leader with experience in developing strategies, leading teams, and executing multi-channel campaigns. Passionate about planning and delivering impactful events and marketing initiatives that drive brand visibility, engagement, and business growth.
- led the development and execution of comprehensive marketing strategies aligned with company objectives, customer needs, and profitability targets, with a strong focus on partner marketing - defined annual marketing plans informed by thorough market research, competitive analysis, and business priorities, ensuring end-to-end ownership of campaigns and measurable outcomes - monitored industry trends and competitor activity to design and implement effective multi-channel marketing campaigns, projects, and initiatives targeting both B2B and B2C audiences - planned and oversaw digital, print, and event campaigns, including physical, online, and hybrid events, to increase brand awareness, drive customer engagement, and support sales pipeline progression - managed marketing budgets, ensuring efficient allocation, cost optimization, and measurable ROI across all initiatives - developed and coordinated a year-round calendar of events, promotions, and CSR initiatives in collaboration with internal teams and external partners, ensuring maximum impact and engagement - built and maintained strong relationships with key industry partners and stakeholders, supporting business growth and partner-led campaign execution - collaborated cross-functionally with internal sales and marketing teams to ensure seamless execution of initiatives and alignment with regional and partner priorities - collected, analyzed, and reported marketing data and campaign performance, providing insights to optimize pipeline contribution and inform future strategies - created comprehensive creative briefs for all communication channels and conceptualized engaging content, ensuring consistent messaging, brand alignment, and cross-channel integration
- directed the marketing strategy and managed the budget for the company’s entire product portfolio, optimizing resource allocation and maximizing ROI across campaigns - led and coordinated a high-performing marketing team, overseeing campaign planning, execution, and performance monitoring to achieve business objectives - developed and implemented marketing projects for key portfolio segments, aligning initiatives with strategic business goals and market positioning - managed and coordinated external PR and SEO agencies to enhance brand visibility, media presence, and lead generation - planned and executed participation in major international industry events, including MWC Barcelona, IFA Berlin, and Intersolar Munich, strengthening brand recognition and building strategic industry partnerships
- designed and executed marketing activities for selected consumer electronics brands, supporting brand growth and sales objectives - created wholesale and retail sales support materials for both domestic and international markets, including promotional content and point-of-sale materials - planned and organized events for customers and employees, ensuring successful execution and alignment with brand strategy
- led the development and execution of marketing activities for a new product in the company’s portfolio, ensuring alignment with brand strategy and market positioning - managed the end-to-end organization of a hybrid conference in Warsaw, coordinating on-site logistics, online participation, and stakeholder communication to maximize attendee engagement - created and oversaw marketing communications for the product, including content development, messaging, and promotional materials to support product launch and brand visibility
- planning and executing marketing strategies for IT security solutions, driving brand awareness and lead generation - managing end-to-end marketing campaigns, from concept and planning to execution and performance monitoring - collaborating with technology vendors and partners to develop and implement joint marketing initiatives - leading marketing and PR activities for IT training services, strengthening brand positioning in the market - coordinating and delivering online and offline events, including webinars, workshops, and industry conferences - developing marketing communication and content for campaigns, digital channels, and promotional materials, ensuring consistent messaging and brand alignment
- providing day-to-day agency support to clients by planning, coordinating, and executing comprehensive marketing activities, including promotional campaigns, social media initiatives, and on-site events to drive foot traffic and customer engagement - coordinating the end-to-end development of product catalogs for an FMCG retail chain, including planning and organizing photo shoots, creating and proofreading high-quality content, collaborating closely with clients and internal teams, and producing POS materials to support in-store promotions and drive sales