Greater Barcelona Metropolitan Area
Hello! I bring11 years of experience in marketing, sales, and account management, working across industries such as retail, technology, entertainment, and advertising. My expertise focuses on driving sales growth and leading digital transformation initiatives through data-driven strategies and cross-functional leadership. Throughout my career, I have developed a strong background in category management, strategic partnerships, and commercial strategy development. I have successfully managed end-to-end projects for global brands, encompassing market analysis, KPI definition, forecasting, and team leadership. Additionally, I possess extensive experience in supplier and commercial negotiations, ensuring optimal terms that align with business objectives while maintaining operational efficiency and sustainable growth. Combining strong interpersonal and communication skills with a strategic and creative mindset, I thrive in fast-paced environments, adapting quickly to change and emerging market trends. Contact: [email protected]
• Promoted to Senior Category Manager, expanding responsibility from Accessories to also include Food & Beverage, while maintaining full ownership of the premium and luxury segment. • Co-created and led Privalia Select, an exclusive “Family & Friends” luxury environment within Privalia, designed to host curated premium brands and elevate the customer experience. • Managed strategic development of the accessories division, covering eyewear, watches, jewelry, luggage and lifestyle products, ensuring a refined and competitive assortment. • Built and maintained relationships with luxury and premium brands such as Céline Eyewear, Montblanc, Saint Laurent, Gucci, Versace, Dolce & Gabbana, Grupo Orient, among others. • Negotiated directly with suppliers and distributors to secure premium assortments, improve commercial terms and strengthen long-term partnerships. • Directed marketing, pricing and promotional strategies tailored to premium positioning, enhancing sell-out and category performance. • Analyzed heatmaps, conversion funnels and customer behavior to identify optimization opportunities and elevate the premium user journey. • Led A/B testing initiatives related to storefront layout, categorization and campaign assets, increasing engagement and conversion. • Ensured alignment with S&OP, CRM, content, marketing and operations to deliver cohesive and high-quality executions. • Monitored market trends and competitive dynamics to guide growth strategies and new opportunities
•Managed a diverse portfolio of accessories, including eyewear, watches, jewelry, handbags and luggage, ensuring balanced assortment, pricing accuracy and strong commercial performance. • Strengthening relationships with key importers and distributors, expanding strategic partnerships, and incorporating new brands into the portfolio. • Development and execution of strategic plans, ensuring consistent achievement of category objectives. • Planning and management of campaigns focused on product diversification, price negotiation, and margin optimization. • Definition of acquisition strategies and inventory management aimed at achieving monthly sales targets. • Market trend monitoring and competitive analysis to identify and capitalize on strategic growth opportunities. • Collaboration with content, CRM, product, and sales teams, fostering synergy in marketing initiatives. • Leadership of cross-functional teams, driving execution of strategies aligned with business goals. • Definition and analysis of KPIs, directing actions based on quantitative results. • Creation and management of brand identity, ensuring consistency across all platforms and communication materials. • Forecast definition and activation plan development for launches. • Growth projection analysis (Ship & Share), providing demand estimates for S&OP processes. • Pricing research and strategy development for campaign launches.
• Project management, including result monitoring, optimization proposals, and strategy implementation. • Negotiation and contracting with logistics partners, ensuring operational efficiency and cost-effectiveness. • Strategic partnerships management with delivery apps, marketplaces, and 3PL companies. • Market and competitive research, requirement definition, strategic planning, beta testing, and commercial launch execution. • Development and management of LATAM partnership programs, coordinating efforts with stakeholders. • Partner management focused on revenue, commercial, and technical improvements. • Active cross-functional collaboration with global engineering, product, marketing, sales, support, customer success, and legal teams. • Leadership of cross-functional teams, fostering a collaborative and creative environment. • P&L management, financial result tracking, and metric delivery. • Strategic partnership establishment with other areas and external partners, ensuring strategy execution and project fluidity. • Active participation in S&OP meetings, conducting sales forecasts and performance analyses.
• Managed KPIs, including NPS, occupancy, daily office usage, sales targets, and retention/churn, using Tableau and Excel for data analysis. • Served as the main point of contact for key accounts such as Garena, SulAmérica, Frubana, Voxy, and CloudKitchens. • Identified client needs and recommended tailored solutions to meet their specific demands. • Fostered collaboration among teams, leading and developing employees while promoting a results-oriented workplace. • Oversaw operational costs, analyzed opportunities for additional revenue, and provided customer insights. • Led and expanded the company's presence in international markets, ensuring alignment with global strategy. • Developed activation strategies and executed plans with cross-functional teams. • Conducted business strategy analysis and provided recommendations. • Managed supplier selection and negotiation for building operations, including food service providers, maintenance companies, and office supply vendors to ensure high-quality service and cost efficiency. • Managed projects, ensuring efficient planning, strategic execution, and results delivery. Key Achievements: • Managed and implemented the project "O Amanhã é Delas" ("The Future is Female"), a collaborative initiative between WeWork, SoftBank, and consultant Flávia Gamonar, aimed at providing workspaces for female entrepreneurs. • Directed the project "Venha Empreender na WeWork" ("Come Start Your Business at WeWork"), targeting Black entrepreneurs. a de resultados
• Provided strategic advisory support to affiliates, offering specialized guidance and expertise • Developed and implemented marketing and branding strategies • Executed innovative marketing solutions to enhance brand competitiveness and relevance • Supported brand positioning strategies, ensuring consistent and impactful market execution • Aligned strategies across various distribution channels • Defined, executed, monitored, and evaluated plan KPIs, covering pricing, promotion, distribution, and portfolio management • Strategically planned and executed digital and offline marketing campaigns for HBO Max channels with pay-TV operators, focusing on increasing leads, retention, and subscriber loyalty • Coordinated with advertising agencies to align campaign planning, execution, and actions • Planned, controlled, and executed the cooperative action calendar with affiliates, including events, sponsorships, media campaigns (online and offline), social media, cultural contests, and point-of-sale activities • Strategically aligned marketing objectives between pay-TV companies and HBO • Coordinated HBO Brazil’s activities with other subsidiaries (USA, Mexico, Chile) • Collaborated with local operations across countries to define and maintain a consistent global portfolio Key Achievements: • Contributed to the launch of HBO GO, HBO’s first streaming service, playing a significant role in the successful introduction of the platform to the market