St Augustine, Florida, United States
With nearly a decade of experience in digital marketing, social strategy, and performance storytelling, I serve as a Senior Marketing Manager at Amazon, where I build and scale high-impact marketing programs that directly support business growth across Amazon Pharmacy, One Medical, and Amazon Health. I specialize in transforming complex customer journeys into simple, compelling narratives powered by data, AI-driven content creation, and rapid experimentation. I leverage generative AI tools to streamline creative development, accelerate production timelines, and test multiple content variations at scale—unlocking faster learnings, lower costs, and higher-performing campaigns. My work spans end-to-end social strategy, influencer activations, paid-social optimization, and creative development for both evergreen and experimental campaigns. This includes launching surprise-and-delight initiatives, co-branded partner boxes (Birchbox, Beachly, Alltrue), dynamic provider creatives, and brand-first storytelling that resonates across platforms. I’ve led campaigns that exceeded KPI targets by 800%+, accelerated launches ahead of schedule, and produced content that connects with customers, executives, and key stakeholders. I also hold multiple industry certifications that reflect my commitment to continuous learning and staying ahead of trends in AI, digital strategy, and marketing leadership.
Manage end-to-end influencer strategy and execution, leveraging AI-powered tools to streamline content creation and accelerate publishing across 25+ social channels. Lead organic and paid social for Amazon One Medical, Amazon Pharmacy, and Amazon One Medical Pay Per Visit, optimizing campaigns to reduce cost per click and increase click-through rates. Oversee a $7M social budget, strategically allocating spend across paid and organic initiatives for maximum business impact. Produce original social content for both organic and paid channels, partnering with brand and legal teams to ensure fast, compliant content delivery across all business lines.
Architected the social media launch strategy for Amazon Clinic, driving awareness across multiple states and condition expansions. Secured SXSW brand presence and negotiated high-profile talent partnerships — including Andy Roddick — to headline a pickleball activation, delivering outsized impact on a minimal budget. Partnered with Cut to produce a unified brand video bringing all Amazon Health business lines together under one cohesive narrative. Spearheaded multi-market social rollouts for Amazon Clinic, scaling the launch playbook across new states and expanded health conditions.
Sole social media manager for Amazon Care, driving explosive enterprise growth across paid and organic channels while building brand credibility with consumers, insurance providers, and corporate partners including Hilton and Custom Ink. Grew Amazon Care's social presence single-handedly, delivering a 1,713% increase in impressions, 644% lift in engagement, a 214% improvement in posting cadence, and 6,000+ new followers across all platforms. Built and executed an agile content strategy rooted in real-time and trending moments, streamlining the approval process to enable fast, thumb-stopping and meme-worthy content that cut through the feed. Established a community management voice and strategy from the ground up, fostering authentic audience trust and long-term brand loyalty.
Led social media strategy and creation efforts for Mazda USA. Achieved the highest month in sales across all auto brands for June 2021. Merged efforts between Mazda Racing and Mazda USA to increase content and impressions by 10,000%.
As the social media director for the U.S. Navy, I was in charge of the daily communications to an audience of over 15M people. In my short time there my team and I have increased our rankings in the Gallup poll from 4th place to 2nd place in the category of which branch is most vital to national security. We have also increased our following by over 3M with no paid advertisements behind our campaigns. My team and I pushed the boundaries daily when it comes to communicating with our audience. Adopting an unconventional approach to educate the American people on what our U.S. Navy is doing was our main mission.
As the only national social media trainer I traveled the world to work with over 2k recruiting personnel. My time at this position consisted of training our recruiters how to source potential prospects on social media as well as developing a global prospecting plan. I was hand selected to activate an event called SWARM where I was directly in charge lead attainment events across the country. My responsibilities included setting up travel arrangements for 40 Sailors, event planning, asset logistics, and sales. In the span of 6 SWARM events we were able to collect over 42,000 RFI forms. I also implemented sweeping changes across the enterprise, developing e-sourcing teams, launching local digital advertising, and managed a budget of over 2M dollars. All of which led to navy recruiting enlisting over 88k personnel in 2 years. While attached to the command I recognized that not enough was being done for the mental health of our service members. I took what I knew about digital prospecting and implemented it into a social media search and rescue team. To date we have rescued over 120 service members from committing self harm.