Hampton Roads, Virginia Metropolitan Area
Hello, LinkedIn: Graham (@gpowah) here. I'm a resourceful, results-driven SaaS revenue specialist working in the #event-tech space. With a focus on Enterprise business meets Martech Solutions. My colleagues, clients and friends would say I'm an adept communicator, authentic and deeply passionate relationship builder, both on and offline. Someone who takes initiative, as well as ownership. My managers and mentors know me as a calculated risk-taker who is outspoken, coachable, versatile, and effective: a challenger of the status quo inside and outside the organization. I'm left-handed, enjoy writing, telling stories and I strive to live outside of an ever-expanding comfort zone. I like to roll the dice, run toward fires, kick down doors, diffuse ticking time bombs and challenge outdated, conventional thought. I am obsessed with adding value for others in every way that I can. So. Much. Value. Customer success is and always will be my North Star. Strong acumen in: business development; B2B consultative sales; SaaS direct sales; Enterprise sales; value and solution selling; inside and outside sales; lead generation; customer success; event marketing; pipeline management and forecasting; SaaS; CRM; contract negotiation; account management, data analytics. That’s me in a nutshell.
I partner with the best at what they do in the Corporate market -- specifically Life Sciences, B2B Tech and Financial Services companies to elevate their event management and marketing strategy, decode things that are complex, automate processes (using AI and a variety of other tools) and bring joy to our users and future users. Some of the brands I've worked with have included: Fisher Investments, eXp Reality, Figma, Smartsheet, ZoomInfo, Accor Hotels, Vonage, Four Seasons, Snowflake, Seagen, Optimizely, Outreach.io, Commvault, Gigamon, Wrike, Seismic Software, Insmed, Attentive, LaunchDarkly and so many others. I love what I sell, which spans a wide spectrum of products and services that address every type of event: -Cvent's flagship event management and marketing platform for more complex in-person, virtual and hybrid events: registration, onsite solutions, attendee event apps, exhibitor leadcapture, appointments, abstract management/call for speakers and more. -Exchange solutions for managing venue and experience sourcing and RFPs, room block management through Cvent Passkey and Cvent Event Diagramming. -Trade Show Solutions: Cvent iCapture and JiffleNow for Universal Lead Capture and Trade Show Meeting Automation for 3rd party events companies sponsor/exhibit at. -Field Marketing Solutions: Cvent Splash, Webinar and Essentials built to help marketers scale higher frequency, lower complexity event programs such as roadshows, seminars, dinners, webcasts, CABs and activations.
I work with corporations in upper Mid-Market/Enterprise, to streamline their event management processes with Cvent's best in class Event Cloud software - from powerful event marketing and online registration modules, virtual to onsite & hybrid solutions for attendee engagement, lead capture, on demand badge printing and business networking appointments. For event organizers and stakeholders, Cvent can: -make the experience of planning and executing live events less stressful: both the events you attend and those you host -make your events more valuable, engaging and professional -connect to your systems of record like CRM and Marketing Automation to activate the power of event data
At Guru, I sold an AI-driven Knowledge Management solution to corporations, specifically to SaaS, ecommerce, direct-to-consumer and media companies.
As a field evangelist in Cvent's thriving CrowdCompass division, I utilized my industry expertise and passion, helping prospective customers understand how they could foster higher levels of year-around engagement with their attendees and generate new and sustained ROI using cloud-based event technology.
As an incoming Account Manager at Cvent Inc. I joined the fastest growing company division, CrowdCompass Mobile Apps. I worked with Fortune 100 and mid-market companies, as well as some of the largest [and smallest] associations and non-profits in the world. I interpreted event data and analytics to help event producers and marketers make wiser decisions on how and where to allocate time and resources in the future.
While an Agent at ECE, I booked entertainment for diverse portfolio of buyers in social, corporate and collegiate events markets. This frequently consisted of consulting with clients on event timelines, logistics, promotion and management to ensure quality control. This was a sales-focused role both inside and outside the office; however, I also made time to vitally assist in the development of agency marketing strategy and social media campaigns. In addition to typical outbound responsibilities of an Account Executive, I also owned the executive duties of Responsible Agent (RA) for marquee agency-exclusive artists: overseeing booking calendars, making decisions on performance offers, producing promotional digital multimedia content and promoting their interests and value internally to the sales team.
During my early, fledging days in entertainment sales, I specialized in booking collegiate events sponsored by student and alumni organizations as a Sales Executive for all colleges and regional college orgs in VA, NJ, PA and other mid-Atlantic territory. I produced small and large scale school-wide concerts for campus activities boards acting as a middle agent featuring nationally well known and emerging performing artists, leveraging and often creating digital media assets and demos to accelerate and close sales.