Newbury, England, United Kingdom
As a Commercial Manager at English Provender Company, I lead high‑value partnerships across the QSR sector, overseeing accounts exceeding £10M in annual sales. I drive commercial strategy, P&L performance, and operational excellence for major customers including McDonald’s, Greggs, Popeyes, Domino's, Pizza Express and Wendy's, consistently identifying growth opportunities and converting them into measurable results.With a strong foundation in FMCG sales and national account management, I bring a proven ability to build influential stakeholder relationships, navigate complex commercial environments, and align cross‑functional teams behind clear strategic goals. My experience spans QSR, B2B and retail channels, enabling me to balance customer needs with long‑term commercial priorities. I’m committed to fostering innovation, strengthening commercial capability, and enabling teams to deliver sustainable growth within the fast‑moving foodservice industry with a particular fondness for QSR.
• Manage the newly created QSR Channel, focusing on growth of existing and new Quick Service Restaurant accounts (>£10m sales). • Manage operational and strategic performance for major accounts: McDonald’s, Popeyes, Greggs, Domino’s. • Secured new business with Chick-fil-A, Pizza Express and Wendy’s.
Joined the B2B team, with a strong focus on the Quick Service Restaurant category with my prior experience on the McDonald’s account and QSR in general. I was able to join EPC and hit the ground running to execute important strategic goals on multiple accounts. Responsible for accounts with sales of >£20m. • Responsible for the operational and strategic performance, including commercial planning, profit and loss on a number of accounts for EPC: McDonald’s, Nature’s Way, Kepak, Greggs, Vitacress, Florette and Tim Hortons. • Reviewing and developing operational processes to improve performance and growth. • Identify, review and implement new sales opportunities and strategic plans to boost performance, increase sales, profitability and surpass targets. • Responsible for managing one Account Executive reporting into me, one-to-ones, performance reviews, on-the-job coaching • Successfully implemented 3 price increases within 18 months to keep up with spiraling inflation and maintain account profitability for EPC • Work collaboratively with internal and external stakeholders to develop and grow winning products that help our businesses thrive and stay relevant. • Trusted partner and advisor to EPC’s strategic B2B customers Achievements • Launched McCrispy mayonnaise as EPC’s second permanent SKU into all McDonald’s UK&I stores in October 2022 as well as 3 LTO’s (Limited Time Offers) within 12 months of starting on the account.
Promoted to manage and grow the deli business with three major retail supermarket accounts with sales of ZAR 216m (approx. £10m) across 3 major accounts. (Spar Encore, Pick 'n Pay and Shoprite Group) • Responsible for the operational and strategic performance, including commercial planning, profit and loss, promotional activity for accounts in the deli foodservice division. • Identify, review and implement new sales opportunities and strategic plans to boost performance, increase sales, profitability and surpass targets. • Implement customer initiatives and responsible for continuous improvements. • Ensure service delivery in line with SLA and KPI requirements and within contractual budget limits. • Work collaboratively with internal and external stakeholders to develop and grow business. • Lead on strategy development, account management and key account relationships. • Trusted c-suite level advisor to key customers. Achievements • Promoted to this newly created role to develop the deli market and implement a strategy to move customers to premium products and implement revised pricing structures to achieve corporate strategy - achieved these goals within 6 months of starting the role.
Managed for three significant national QSR accounts with sales of ZAR 590m (approx. £29m) per annum. • Accountable for the operational performance, including profit and loss, promotional activity, forecasting, business development and sales performance for key accounts including McDonalds, Pizza Hut and KFC (YUM), Burger King and Popeyes (RBI). • Managed a portfolio of accounts and developed a robust business relationship with key stakeholders. • Identified, reviewed and implemented new sales opportunities and strategic plans to boost performance, increase sales, profitability and surpass targets. • Put into practice customer initiatives and continuous improvements. • Ensured service delivery in line with SLA and KPI requirements and within contractual budget limits. • Led on strategy progression, account management and key account relationships. Achievements • Converted KFC to premium products with a positive impact on sales and profit figures. • Listed a new product with Popeyes and negotiated with them to open a direct trading account that resulted in profit and efficiency gains.
Managed sales and revenue generation, developed, implemented and monitored business plans with key customers to ensure that targets were met, exceeded, and strategic business goals were achieved. Developed and maintained business relationships with FMCG clients, including regular meetings and attending networking events. (Spur Group, Monteagle Africa and KFC) Achievements • Converted the John Dory's brand from using a conventional chip to a premium product with a positive impact of profit figures. • Launched the first coated deli chip in South Africa with the Spar group, leading to increased sales. Key Responsibilities: • Managing three national key accounts – KFC, Spur Group and Spar Encore (Monteagle Africa) • Completing projects to streamline all operational aspects for the MEU (Major End User) division • Managing sales growth within key accounts • Establishing strong relationships to gain preferred product positioning and providing business and marketing expertise to maximise sales potential through new listings and limited time offers • Expanding accounts to improve performance and profit, driving excellence in customer engagement and experience • Promoting products to achieve monthly, quarterly, and yearly sales targets • Providing technical training and support to customers, attending meetings, conferences and seminars as required to grow customers • Consulting with all departments to improve processes and customer experience with McCain • Developing new business by penetrating competitive accounts, exploring new areas of application, and proactively managing accounts within the allocated market segment • Maintaining client retention through strategic relationship building and providing customers with professional technical advice while maintaining focus on maximising sales potential
Key Responsibilities: • Lead a team of five staff members – overseeing the key accounts of several large national retail groups in South Africa • General HR duties such as the setting of KPI’s, performance management, the setting of goals, sourcing of talent, career development and development plans • Reporting of trade insights to Trade Marketing Department • Driving the business’s strategic objectives in key areas such as space, forward share and category management • Development and execution of the Quarterly Sales Plan (Merchandising and promotional plans), including sales forecasting • Sales forecasting and driving sales to achieve volume targets • Communication with stakeholders, dealing with complaints, building and maintaining strong customer relations, and conducting monthly customer account review • Developing strategy to achieve targeted sales volume, market share and pricing priorities • Developing a sales and promotion plan for peak period • Planning and executing significant events as part of promotions - Shelly Ski-boat Festival, Lion’s Show, Africa Bike Week, Student Week and Peak Period • Developing, implementing and managing a project to drive sales of key brands for the 18–24-year-old market Achievements • Led the team to win national awards, achieve all quarterly goals and maximised incentives Company Profile: South African Breweries. South African Breweries (SAB) is a major brewery headquartered in Johannesburg, South Africa and was a wholly owned subsidiary of SABMiller until its interests were sold to Anheuser-Busch InBev on 10 October 2016 shortly after I left the business.
Key Responsibilities: • Executing sales plans in alignment with the district sales plan • Achieving set volume targets and KPI's • Implement national and regional promotional plans • Key Account Management of major retail companies • Planning for sales execution by evaluating outlet specific performance and needs • Making appropriate investment decisions within budget • Managing assets, including current assets and future requirements (refrigeration) • Managing promoters and third party contractors • Offer business advice through discussing account reviews, recommend credit utilisation according to customer's growth, identify potential risks and give the appropriate guidance • Executing tailored service packages as required by class of trade • Developing merchandising plans for customers
Role Overview: Briefing clients on safety procedures on the river Entertaining clients and ensuring a pleasurable experience on the river
Business and Role Overview: Formed a Close Corporation with a partner Wholesaling and retailing of custom made sports goods Developing relationships with retailers Product development, quality control and marketing of own designed products Website development and Facebook business profile Pastel Accounting: capturing invoices, statements