United Kingdom
A commercially focused, customer-centric leader with over 20 years of experience driving growth, transformation, and operational excellence across the retail, digital, and consumer sectors. I have delivered success across multiple markets—guiding brands through complex change, international expansion, digital acceleration, and omnichannel evolution. Known for combining strategic vision with hands-on execution, I have shaped and scaled ecommerce propositions, led major merchandising and pricing strategies, embedded customer insight into decision-making, and built high-performing teams across geographies. My approach is rooted in clarity, pace, and impact—balancing innovation with operational discipline. I bring deep expertise in ecommerce and trading, digital transformation, customer and brand strategy, technology enablement, supply chain optimisation, and leadership development. I’ve worked across both disruptive and established environments, from high-growth scale-ups to global retail businesses, delivering sustainable value for customers, colleagues, and shareholders. A strong advocate for cultural alignment and purpose-led leadership, I focus on building organisations that are agile, resilient, and prepared for the future. Alongside my leadership role, I provide strategic advisory support to founders and boards across retail, digital, and consumer sectors.
Austen & Blake Managing Director part of the Neve Jewels Group
Commercially driven, customer-obsessed COO shaping the global growth of a multi-brand jewellery group. Operating as a key strategic partner to the CEO, with full accountability for scaling performance, driving transformation, and building the foundations of a global, omnichannel business. My remit spans brand strategy, international expansion, customer experience, merchandising, retail and digital innovation—leading cross-functional teams across the Group with in the UK, Europe, North America, and APAC. A key member of the executive leadership team, I play an active role in board-level decision making, succession planning, and future-proofing the business for long-term value creation. Key Achievements & Responsibilities: – Driving global omnichannel transformation, unifying ecommerce, physical retail, CRM, and digital service innovation – Leading the international growth agenda—entering new markets, opening stores and showrooms, and building scalable brand infrastructure – Rebuilding the merchandising and pricing function to support margin expansion, product clarity, and global buying power – Developing and embedding brand non-negotiables to elevate in-store and online experience across three distinctive brands – Guiding organisational design and people strategy, including leadership structure, culture-building, and talent development – Supporting M&A due diligence, investor relations, and long-range planning in collaboration with CEO and board Formerly held oversight of global logistics, technology, and production operations during a period of rapid global scale-up.
Acting as a board-level advisor and interim leader, I help ambitious retail and consumer brands unlock performance through digital transformation, ecommerce optimisation, and organisational redesign. Clients span fashion, luxury, start-ups, and established retail groups. I bring a proven track record of driving growth, efficiency, and strategic clarity. Key Highlights: Repositioned a £350m fashion brand as digital-first, realigning org design, reducing opex by 23%, and improving CX. Led ecommerce internationalisation across Europe and North America for multiple brands. Delivered strategic advisory on RFID adoption, cross-border platforms, headless commerce, and tech investment. Hired, mentored, and developed in-house digital and ecommerce leadership teams. Acted as interim CDO, CMO, and advisor to PE-backed and founder-led organisations.
Advising the founding team at Harper on product innovation, CX, investor relations, and market strategy. Harper is redefining how luxury customers shop, offering a premium at-home try-on experience to drive loyalty and engagement. I support executive-level decisions on growth strategy, retail partnerships, and long-term value creation.