Philadelphia, Pennsylvania, United States
As a digital marketer with three years of experience across public, nonprofit, and mission-driven sectors, I help brands turn strategy into meaningful storytelling and measurable results. My focus is on building campaigns that drive performance and connect with real people. I have led initiatives that increased web traffic conversions by 650 percent, improved email engagement by 35 percent through marketing automation, and boosted media coverage by 125 percent through strategic content and outreach. I have managed full-funnel paid media campaigns across Meta, Google Ads, and LinkedIn. I have also developed video and visual content that strengthened brand storytelling and redesigned websites to improve accessibility and retention. My work has supported national public health efforts with the NIH and helped organizations like Foundant Technologies, Veterans United Home Loans, and United Way expand their impact. I hold a Bachelor’s in Journalism with an emphasis in Strategic Communication from the University of Missouri. I also earned a minor in Psychology, certificates in Multicultural and Honors Studies, and certifications in digital marketing from Meta and Google. I am skilled in tools such as Salesforce, Adobe Marketo, Oktopost, Canva, and Jira. I use them to turn data into insight and strategy into results. If you are building something with purpose and need a strategic communicator who can create real connection through clear messaging while delivering measurable results, I would love to connect.
• Administering proofreading of articles and profiles for the annual Women in Equipment Finance awards issue using Adobe InCopy, cutting the error rate in adherence to AP style by 30% • Managing the categorization of articles into distinct categories while prioritizing the highest-performing articles using reporting from GA4, boosting readership on the next issue by 45% • Originated over five moving profiles about pioneering figures in the equipment finance space, including Presidents of Sales and VPs of Equipment Finance at national financial groups
• Provided administrative and creative support for Instagram and TikTok content that boosted Instagram followers by 200 utilizing visual storytelling and storyboarding skills, all on limited resources and a two-week deadline • Conducted in-depth secondary research using industry-leading databases such as Mintel and Business Source Premier to inform strategic decision-making • Coordinated the creation of content calendars to ensure consistent hype and demand generation for the State of the YAYA presentation using Notion
• Led content creation efforts for Instagram and Facebook using Canva that boosted engagement rates by 40% over 30 days without the use of paid social promotion • Revamped site layout and accessibility, contributing to improved user retention by 78% • Redesigned web assets to improve user experience and accessibility on WordPress, improving overall user experience