Greater Stockholm Metropolitan Area
The world is increasingly complex, globalized, and fast-moving. ∙ To complexity, I bring structure, and impactful ways to organize information, people, and processes. ∙ To a globalized environment, I bring: (1) 4 years experience consulting for Fortune 500 clients in the US, Europe, and Asia (2) Commercial experience leading a team of international market managers (3) Hands-on venture launching, business development, and strategic/operational leadership of a new-to-market digital health service ∙ A fast-moving environment is brimming with opportunities for those who find, and act on them, first. I regularly analyze and distill key data points, competitive analysis, and customer insights/trends to identify and capture market opportunities. Previously, I was part of the commercial leadership team at a global eCommerce company, responsible for €100M annual turnover in online sales. I played a leading role in defining the vision, position, and customer offering in each market, while leading a team of six international market managers. I focused on delivering profitable growth, building strong teams, and quickly adapting to new insights. I was regularly called upon to deliver projects across departments and find ways of working, requiring a broad understanding of the business, including digital & brand marketing, operations, data science, product, tech, purchasing, and customer service. Now I have taken on an exciting new challenge as the COO of Swedish Care Venture Builder, working with an entrepreneurial group across Europe and Asia delivering proven healthcare concepts and leading technology to markets with an urgent need to improve healthcare access and efficiency. I currently focus on business operations, market strategy, and venture building. Through my varied experience, I have sharpened my skills as a strong leader, manager, mentor, and individual contributor. At the heart of my work is to think critially, solve problems, and dare to challenge but always with humility and professionalism.
Delivering leading and proven technology to markets with an urgent need to improve healthcare access and efficiency. I am fully responsible for the go-to-market launch of our international ventures. Business Development and Venture Building - Identify market opportunities through in-depth research on market trends, customer needs, and competitive/regulatory landscape - Identify growth opportunities and potential threats in the market - Develop business cases for investment Strategic and Operational Responsibilities - Lead ventures, including launch of digital products to market, leading regulatory / compliance projects, developing market positioning, and forming teams to support operations - Identify strategic partnerships for growth - Support sales and growth strategy across B2B and B2C channels https://www.swedish.care/
I was responsible for a team of six to develop our shops in international markets across the globe, which later expanded to include campaign managers. I was responsible for shaping the vision and positioning in each market and retail brand, as well as developing each market to achieve scalable growth. My team and I were the champions of the local customer voice within the company, ensuring a premium customer experience, representative of our brands. I had an overall responsibility for the sales and profitability in our key markets. I managed a team of diverse skills and coordinate with other departments and agencies. I worked closely with campaign planning, ecommerce execution, CRM, paid advertising, and brand marketing to develop market-specific development plans and ensure localized execution. I provided strategic buying input to our purchasing team, and partnered with the operations and tech team on market development solutions. To succeed in these collaborations, I brought a cross-functional and solution-oriented mindset, supplemented by a robust understanding of the business. On a daily basis, I analyzed sales and eCommerce data, as well as competitive and customer insights, to identify short-term trading opportunities, as well as longer-term development initiatives.
I developed data-driven strategic marketing concepts across 10+ Nordic and international markets to grow revenue and profitability. I spearheaded marketing process development for stronger collaboration and faster execution Country Manager. Projects included: • Served as the marketing and operational project manager for shopping app development and launch. Identified key features based on business priorities and customer needs. • Investigation of international marketplaces as new sales channels
Customer Experience (CX) • Spearheaded Customer Experience (CX) methodology and designed Digital Operating Model for $3B company, shaping vision and tactical plans to establish and integrate company’s new CX and Digital function. • Conducted pilot / proof of concept with one business unit to test and refine the methodology • Collaborated with a global apparel tech company to conceptualize 12 CX solutions. Obtained $1.5M+ funding to implement CX initiatives, driving new products and processes Digital Solution Strategy • Advised client in European partnership strategy. Developed digital solutions based on market scan of 200+ digital solutions and aligning strategic pillars to white space opportunities Market Assessment • Developed market sizing, scenario analysis, and commercial strategy to support $200M acquisition, helping identify tactics to navigate shifting regulations and maximize ROI
• Conducted comprehensive research report on physician decision-making, patient journey insights, and product landscape across 13 products for 18 diseases, providing customer insights to new entrant in US biosimilar market • Led market assessment, scenario analysis, and forecasting for entrants in US Generics market to support client in developing market positioning and risk mitigation tactics • Conducted market scan of 200+ innovative Digital initiatives and outlined six client-specific recommendations for Digital opportunities and partnerships, providing framework & direction for client’s future Digital strategy • Developed product launch plan of 300+ activities across 11 functions to internally prepare client for first commercialized pharmaceutical product, outlining timing, interdependencies, and estimated costs • Operationalized global pharmaceutical company's vaccines pricing and contracting strategy; provided valuable market insights and best practices from other vaccines manufacturers • Identified and implemented improvements to project spend process for client’s $39M multi-channel marketing budget, ensuring timely and in-budget delivery of 15+ projects
For a $60B health insurance company: • Developed IT architecture strategy • Conducted workshops with 10+ teams to identify business needs, system capabilities, and capability mapping • Developed and organized hundreds of business requirements and converted them into technical requirements
• Conducted vendor assessment of 300+ vendors and created a database for vendor search to improve efficiency and information sharing across the organization • Developed material for pitches, proposals, and project delivery • Supported client relationship management, while balancing the needs and requirements of the internal team to ensure work quality, project efficiency, and clear communications