Grace Simpson

Customer Success Operations @ Moveworks from ServiceNow | B2B SaaS Customer Storytelling

Alexandria, Virginia, United States

About

Program Builder. Results Driver. Plan Executer. Impact Maker. Story Teller. Event Orchestrator. Dog Lover.

Experience

  • Senior Customer Operations Program Manager, Customer Stories at Moveworks
    Oct 2025 - Present · 10 mos

    [Acquired by ServiceNow in December 2025]

  • Customer Reference Manager | Customer Content, Marketing, Advocacy Programs at Glia
    Jun 2024 - Oct 2025 · 1 yr 5 mos

    Launched Glia’s first formal Customer Reference Program, recruiting 300+ brand advocates and boosting win rates by 46%, influencing $2M+ revenue in the first quarter post-launch. Built and launched Glia’s first customer community, creating a new channel for peer connection, advocacy, and customer storytelling. Crafted customer case studies, testimonials, and videos to amplify customer voices across channels. Built a self-service Customer Proof Library and AI-powered bot, centralizing 160+ customer proof points to maximize field team usage. Generated $850K+ pipeline via customer-led webinars and events in H1, leveraging community storytelling to drive demand. Sourced, prepared, and staffed customer speakers for Glia’s annual user conference, showcasing thought leadership and driving advocacy through high-visibility sessions. Designed and scaled a Customer Awards Program, producing 63+ new advocacy assets and driving 20% YoY growth in submissions. Owned G2 review strategy, increasing review volume by 533% and boosting rankings across 36 reports in 2025. Marketing Rookie of the Year 2024 🏆 AI Council 2025

  • Dataiku (2 yrs 2 mos)
    • Customer Growth Program Manager
      Oct 2023 - Jun 2024 · 9 mos

      Led 2023 Gartner Peer Insights campaign, increasing sourced customer reviews by 300% and improving Dataiku's ranking from 4.6 to 4.8/5.0 Sources and secures referenceable customers for analyst firms, such as Gartner, IDC, and Forrester to ensure Dataiku’s position as a leader in the AI industry and promote strong analyst relations Created a new streamlined process for customer reference requests to improve visibility, expedite customer selection, and document the usage of customer champions to prevent over-requesting Regularly communicates program metrics, status, and continuous improvement recommendations to company executives to assist with strategic planning Manages the Academic Program, facilitating free access to Dataiku’s software for 60+ global academic partners Oversees and executes the annual Customer Advisory Board (CAB) programming

    • Customer Experience Program Manager
      Feb 2023 - Oct 2023 · 9 mos

    • Academic Outreach and Collaboration Specialist
      May 2022 - Feb 2023 · 10 mos

      Identified, leveraged, and created partnerships with flagship academic institutions to support the continued growth of Dataiku users Seamlessly onboarded new academic partners, provided learning resources, and served as the academic point-of-contact for day-to-day support Actively prospected the academic community, attended conferences and events to promote Dataiku, and qualified leads from marketing campaigns Partnered with Dataiku's BDR Academy to lead new BDRs through academic prospecting, resulting in 10 qualified meetings with target universities in 4-week program pilot Organized guest speakers, lectures, hackathons, and other engaging events with partner universities to promote the usage of Dataiku Promoted to Program Manager in February 2023

  • Marymount University (2 yrs 10 mos)
    • Assessment and Accreditation Coordinator
      Jul 2021 - May 2022 · 11 mos

    • BILT Program Assistant
      Aug 2019 - Jul 2021 · 2 yrs

  • Volunteer English Teacher at Arlington Education and Employment Program (REEP)
    Jul 2021 - Jan 2022 · 7 mos