Singapore, Singapore
Experienced team lead in Cards Product , used to manage full suit of products from mass, co-brand , EA to Affluent card products in both Singapore and Overseas market such as China and GBA. From new product formulation to product revamp to grab market spend share and revenue focus . On the aspect of Digital acquisition management with top to bottom full funnel optimisation. Formulate product and digital acquisition strategy, from media plans to onboarding journey and create opportunities to salvage drop off leads , MGM , cross sell and leverage external and internal data and partners to drive sales KPI and profitability of business. strong project management skills and work with key stakeholders in country and regionally to drive and exceed goals
Digital acquisition team lead - in charge of cards, loans and retail products for 15 markets