Vancouver, Washington, United States
I care about high quality content and fostering a positive team culture where everyone can do good work, be creative, and have a little fun. I also like building things. Give me a broken process, and I’ll fix it. Give me an inefficient workflow, and I’ll make it faster and better. Give me a vague idea, and I’ll bring it to life—fast. But mostly I like words—preferably ones that are here to help people. Copywriting, editing, content strategy, and SEO, I’ve done it all. Just please don’t make me try to give up the Oxford comma. Real feedback from people I've worked with: - disgustingly hyper-competent - incredibly talented at cutting through bullshit—whether written or otherwise - [has] a sharp eye for how to make a piece of content better - finds gaps no one considers and builds a bridge to get us over it as a team
I manage a high-performing GEO-first content team that's delivered early wins in LLM visibility and acquisition through the production of high-quality, human-first content and strategic offsite marketing efforts.
I managed strategy for mid-funnel (Zapier-focused) content for the Zapier blog and the blog writing team. Some highlights: * Improved team performance and engagement with a 100% engagement score in 2025. * Drove a 900%+ increase in direct traffic from across the site, email, and social to Zapier-focused content from 2023 to 2024. * Increased production numbers 30% in 2025. * Built AI into the DNA of our content production processes while maintaining the core human voice essential to the Zapier blog. AI helps us work faster so we can spend more time solving real user problems with a unique, human-focused POV.
I ran a small but mighty team responsible for making the content dreams of other internal teams at Zapier come true. Ad copy, webinars, blog posts, emails, customer stories—we did them all. • Developed and improved processes and best practices for fielding content requests from 20+ teams across the Zapier org. • Improved our ability to manage large volumes of work by building out a cross-functional quarterly prioritization process across multiple teams within Marketing. • Doubled the size of our team and increased our areas of expertise by hiring talented contributors in distinct focus areas.
HigherEducation.com was acquired by Red Ventures in Apr 2019 • Created web content strategy for portfolio of 8 sites totaling over $14M in annual revenue. • Developed new site audit procedure to ensure comprehensive SEO performance from over 100 sites in the portfolio. • Collaborated with content, marketing, and development teams to ensure timely launch of projects according to roadmap targets.
• Wrote and edited both long- and short-form content. Performed copywriting tasks ranging from marketing emails to site-wide copy. • Hired and managed teams of freelance writers and editors. Improved the quality of content by developing style guides and mentoring. • Developed content strategy and managed content calendars. • Past clients included BabyCenter.com, Common Sense Media, GreatSchools.com, Hatch, Education.com, Red Tricycle, The Preeclampsia Foundation, and Bay Area Parent.
Abuv Media was acquired by HigherEducation.com in May 2018 • Managed the production of content for personal finance and education websites from start to finish. • Developed ideas for new content through keyword research and competitive analysis. • Mentored and managed a direct report in addition to hiring and training new freelance writers and editors. • Spearheaded the launch of a new blog, which included research on UX, competitive analysis, and SEO best practices. Provided ongoing content calendar management. • Led an initiative to ensure SEO compliance with Google’s YMYL search guidelines across the portfolio.
• Responsible for all copy for TotalDoctor.com and its accompanying CMS. • Authored all customer emails, including account emails, customer engagement emails, and autoresponders. • Created a robust series of help docs. • Developed a series of SEO-optimized website content templates geared towards specific medical specialties.