Atlanta, Georgia, United States
Directed all strategy and go-to-market execution of P&L plan for Precision Mobile Workstation 3000-Series and IoT products across the Americas. Managed product strategy and implemented operational plan to attain 554% to unit, 501% to revenue, and 471% to margin plan in 2020; units sold increased 37% and revenue increased 29% YoY. • Responsible for creating and executing go-to-market strategy resulting in $500M+ in annual revenue across product lines • Managed product lifecycles with on-time targets, resulting in an 85% under-budget performance in 2020 • Directed large bid program for Specialty Products team; implemented automated system within CRM to enable sales to close deals faster by reducing approval cycle and booking time by 50% (2 days); increased units approved within program by 109% YoY and margin dollars by $3M+ (249%) • Led cross-functional team of stakeholders to design and implement solutions to help sales effectively market and convert product pipeline at high margins; includes the technical product team, pricing, demand/supply, marketing, and procurement • Recipient of “Going for Growth” Award on team of over 200+ individuals for product portfolio’s performance at 5 months in role
Consulted internally for the Medium Business Client Solutions Group to assess pipeline insufficiency, recommend strategies to increase the marketing and sales teams’ productivity, and drive more product pipeline. • Conducted 50+ interviews within the Medium Business sales, marketing, analytics, and pricing departments and analyzed pipeline sufficiency data to uncover trends and internal obstacles to increasing product awareness and conversion • Evaluated root causes for pipeline insufficiency in previous quarters and presented a playbook of recommendations for creating and closing more product pipeline in future quarters to senior leadership, including introducing a quoting automation process, dynamic sales plays, and a new sales team structure, with over $162M of quarterly revenue potential
Directed territory analysis, strategy, and execution of over $1M in new business and 1,000 accounts annually. Developed relationships with prospective F500 C-Suite Customer Experience, Marketing, Sales and Communications executives to connect them to CEB’s advisory and research services. Built strong client relationships to understand and connect C-Suite executives’ common functional challenges back to CEB’s services, to sell over $1M on revenue target of $650K and achieve 174% of goal.
Coached and managed direct reports to cultivate over 170 new sales interactions in 2017. Managed the end-to-end sales cycle by coordinating advisory, research, legal, finance, and sales colleagues to contract 35 new clients in 2017. Tutored new individual contributors in Mentor Program; was paired with a new-to-role individual contributor to join their calls, help target their territory efficiently, and coach them on effective sales tactics.
Provided end-to-end support of the sales cycle by identifying prospects likely to buy based on previous sales data, scheduling monthly sales calls, following up on and processing signed contracts, and beginning partnerships with new clients. Communicated effectively with C-Suite executives via cold calls and emails to schedule and complete over 60 new sales interactions per quarter (100% of quota). Partnered strategically with manager on territory planning to decide which prospects to pursue based on company size, familiarity with CEB, and industry; achieved over 130% of revenue goal in 2015 ($700K).