Spain
👋 Hi, I’m Grace. I’m a User Experience Researcher dedicated to creating thoughtful, human-centred products and services. With a background spanning both UX research and design, I bring a collaborative, strategic approach to solving complex problems and uncovering meaningful, actionable insights. I’m passionate about exploring the “why” behind user behaviours and translating those insights into design outcomes that make a real impact. I’m always open to new opportunities. Feel free to reach out if you’d like to connect or collaborate!
Led research projects for Askable clients across the UK and Europe, collaborating with cross-functional teams to generate actionable insights that drive business decisions. Managed end-to-end research, including recruitment, study design, synthesis, and research playbacks, ensuring deliverables are tailored, high-quality, and aligned with the pace of the clients' environment. Recent clients include Deliveroo, British Airways, Allica Bank, Mastercard and Visa.
Shaped research and design initiatives in the Fulfilment Product team for Dan Murphy’s and BWS, collaborating with cross-functional teams, stakeholders, and customers. Led mixed-methods research in the Delivery Experience stream, establishing foundational research practices in a new squad. Delivered multi-phase research and design sprints to redefine the Delivery Customer Value Propositions, CX metrics framework, and multi-channel order tracking experience across web and app. Supported the development of UX copywriting guidelines to ensure consistency across the UX chapter.
Conducted customer research for strategy, digital, and marketing teams, managing research proposals, stakeholder engagement, recruitment, synthesis, and delivery of actionable insights. Facilitated workshops that influenced the website homepage redesign and home loan calculator strategy for web and app, driving improved digital experiences for Westpac customers.
Shaped research and design practices for a newly formed product team within Westpac’s Graduate Program, contributing to a multi-phase project to redesign the communications experience for teen bank accounts. Leveraged customer data and storytelling to help senior leadership view a core business metric from a customer perspective. Rotated across UI Design, Service Design, UX Design, and UX Research before transitioning to a full-time role in the Westpac Website team, where I contributed to the redesign of product acquisition journeys, financial literacy content, and product strategy for the Youth Banking team.
Research and visual story telling support for a project between UTS and a leading financial institute in Australia. This project aimed to help the client understand financial needs and behaviours in Indigenous communities in order to create more relevant and human centred services. The output of this project was a set of visual storytelling artefacts to create user empathy and understanding, and a research proposal for further exploration.
Design internship program that gave me experience in client communications, publishing layout design, graphic design and strategic design client presentations.