Miami-Fort Lauderdale Area
A results-oriented, creative aviation marketing professional with experience in developing data-driven marketing campaigns and strategies, successfully managing teams, and monitoring performance of campaigns. Experience defining digital strategies and brand messaging for clients across a variety of industries. A proven track record of successfully growing audiences by up to 300%. Adept at interfacing with users and building online communities to enhance engagement.
Lead marketing strategy and brand positioning for Elevate Aviation group and its subsidiaries (Private Jet Services Group, Elevate Jet, Elevate MRO), driving awareness and customer acquisition. Oversee digital marketing initiatives, including website development, CRM, SEO, paid advertising, and social media engagement. Develop and implement content marketing strategies to enhance lead generation and customer retention. Manage public relations efforts, media outreach, an corporate communications to strengthen industry presence. Collaborate with sales teams to develop targeted campaigns that drive revenue growth. Utilize data analytics to measure performance and optimize marketing ROI. Serve as office manager for Boca Raton branch of Elevate Aviation Group and Private Jet Services Group.
Coordinated marketing campaigns, content creation, and press management to enhance brand visibility. Managed social media platforms and executed engagement strategies to drive audience growth. Planned and organized corporate events, trade shows, and promotional activities. Designed and produced marketing materials, including brochures, market reports, market summaries, and spec sheets. Directed and coordinated photoshoots for aircraft listings and additions to the managed charter fleet.
Scheduled and published all articles on Flying Magazine’s, Plane and Pilot’s, and Aircraft For Sale’s social media accounts such as Facebook, Instagram, LinkedIn, and Twitter. Successfully analyzed all social media statistics through Sprinklr/ Sprout/ Hubspot/ Buffer/ Hootsuite, created content calendars, and increased follower count by 1,000 followers per month. Attended 2021 NBAA Las Vegas, SUN n' FUN 2022, WATS 2022, EAA Airventure 2022, MRO Europe 2023, and WIA 2024 gathered media content such as: interviews, interior aircraft tours, and images for Flying Magazine’s website and social media. Coordinated influencer collaboration to boost follower engagement and reach. Conducted college outreach for a DC-3 fly-in at Embry-Riddle Aeronautical University Daytona.
Elected by the Gamma Iota chapter to serve as Vice President of Risk Management on chapter Executive Board. Conducted bi-weekly meetings as head of the Risk Board, where I authored education plans to maintain safety protocols at all Greek Events at the University of Florida. Presented weekly at chapter meetings to 300 of sisters lecturing on upcoming events, safety, ensuring physical/mental health, and that dignity for all members is upheld . Served as liaison between Alpha Chi Omega, the Interfraternity Council, and the Panhellenic Council to coordinate homecoming pairings and tailgates. Managed $80,000 budget used for planning events such as: Semi Formals, Date Trips, Date Functions, and Formals. Advised on Alpha Chi Omega Chapter Relations and Standards Board, during which we focused on members upholding the values and standards for fraternity membership. Attended Alpha Chi Omega Leadership Academy 2022 in Indianapolis representing Gamma Iota Chapter along with the President, VP Chapter Relations, and VP Diversity and Inclusion holding meetings with other top performing chapter executive boards to strategize and present on our role's successes.
Coordinated the development of 5 social media accounts engagement campaigns for cheese manufacturers (Alouette Cheese, Supreme Cheese, Dorothy's Creamery, and the French Cheese Corner) and Italian Sauce creators. Tracked engagement and created a social media posting schedule calendars based upon the individual account’s analytics. Managed crisis control by responding to direct messages and comments from dissatisfied customers.