Netherlands
With over 15+ years of experience in sales and marketing across various beauty categories and brands, I am the Managing Director of Kiko Milano (#1 Cosmetic Brand in Italy) for Belgium, Netherlands and Nordics. I am responsible for the Direct Channel (40 Stores + .com) and Wholesales channel start up/expansion for the cluster, leading a team of talented professionals who deliver excellence in execution and innovation. My core competencies include portfolio simplification and channel definition, regional trade marketing for international key accounts, global product management, and new business development. I have a proven track record of driving growth and profitability over my career in Coca Cola, Nestlè, Procter and Gamble, Wella and Coty. I am passionate about creating value for our consumers, customers, and partners, and empowering my team to achieve their full potential.
-Based in Geneva, Switzerland. Leading the end to end multifunctional innovation team for 2 brands at Global Level, for a total turnover of 221M€ in CY17. + 3% of Gross Margin Improvement behind innovation + 3% of Gross Margin Improvement behind Portfolio Commercial Strategy Definition Design and definition of the Luxury & Men Portfolio for both brands in <6 months
Directly reporting to the MD of Prestige Business. Leading the multifunctional team working end to end (Design and Delivery) of deliver the new luxury brand proposition in the B2B Haircare Division. - +5% organic sales YOY in 2016 - Definition of North America launch plan, GTM and Portfolio definition
Reporting to Carrefour's National Key Account, leading the first step of promotional calendar negotiation.
- Based in Geneva, Switzerland, directly reporting to the VP of Lifestyle and Prestige Brands. - Responsible for the Commercial & Innovation team behind the Lifestyle Franchise (3 Brands) - Global Scope and full P&L responsibility - Leading the Central Design organization and the Commercial Operations with the markets - FY20 +6% (July'19-Mar'20)| FY19 + 10% Gross Sales (All Time High Top & Bottom line) | FY18 +15% Gross Sales
Build the annual 3-years strategic business plan for the Franchise and Digital Channel, defining and managing the country yearly budget including all Marketing (ABT- BTL) and Trade Marketing tasks. P&L Responsibility for a total turnover of $ 40 million gross sales. Notable Achievements • +10% Organic Sales for Franchise Channel in CYTD2015 (Jan-Jun'15) • +11% Organic Sales for Franchise Channel in CY2014 • +9% Organic Sales for Franchise Channel in CY2013
- Based in Amsterdam HQ - Responsible for EMEA Commercial P&L - Head of IKAM Management - Head of Global Value Distribution - Regional Brands Category Lead
• Market share from 23% in CY12 to the 27% in CY13, +4% vs main competitor. • 7MM€ incremental Gross Sales in CY2013. • Led integration between Wella Brand/Commercial needs and P&G procedures and structure. • Led Commercial team move from Wella GO (North of Italy) to P&G GO (Center of Italy). • Drove digital strategy from scratch to the best in class country in Europe, first player in the market with a B2C approach.