Solihull, England, United Kingdom
Experienced Head Of Sales Marketing with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Management, Direct Marketing, Business Development, and Marketing Strategy. Strong marketing professional with a Bachelor of Arts (B.A.) focused in European Business from The Nottingham Trent University.
Group MD at Cogent, including Cogent (integrated creative agency) and Junction Eleven (creative studio)
A creative communications agency built on Togetherness.
The IPA (Institute of Practitioners in Advertising) is the trade body and professional institute for agencies and individuals working in the UK's advertising, media and marketing communications industry. As City Head for Birmingham and the Midlands, my role is to champion IPA member agencies in the region, helping to drive community, collaboration, thought leadership and engagement - providing a voice for the brilliant agencies that call the beating heart of the UK home. I’ll help members to make the most of the fantastic events, resources and initiatives available through membership, including EffWorks, Advertising Unlocked, iList, TouchPoints, Insight Centre, training & accreditation, Business Growth Conference, Talent & diversity Conference and much more.
WE LOVE LAUNCHES. A launch is one of the most stressful, exciting, fun and satisfying things you can do in marketing. There’s a lot on the line; money, reputation, credibility, share price and it has be perfect. No second chances. So, over the years we’ve perfected our approach. We know the idea has to be disruptive, the metrics rock solid and the execution perfect. They’re our first love, they’re what we’re built to do. Launches are the one thing we believe we do better than anyone else.
I set up and led the business development function for the flagship UK office of this global brand activation agency. This covered writing the Go To Market strategy and marketing calendar, appointing a new PR agency partner, leveraging thought leadership through an events & PR program, developing and managing intermediary relationships, writing all PQQ and RFI submissions, pitch management, and working as a member of the Business Leadership Team to set the strategic direction for the agency for the next 5 years.
I headed the business development team for this leading music & entertainment marketing agency during a key period in it’s evolution from pure music marketing specialists to a fully integrated agency helping brands to engage their audiences through entertainment.