London, England, United Kingdom
AREAS OF EXPERTISE Growth Strategy ♦ Sales Strategy ♦ Revenue/Sales Operations ♦ Transformation ♦ SaaS Sales ♦ MI Insight
Oversight of the Revenue Operations team and the GTM strategy team across Europe & Asia, managing 70 strong sales team and $100M ARR in region.
● 2BX Fitness: Introduced structural changes reducing cost by 30%, improved data collection processes to expand knowledge of customer base, and revamped pricing strategy to incentivise more repeat customers ● Pin My Drink: Built the business case for the company to expand to the Czech Republic, and assisted in raising necessary capital to improve the capability of the app
Conducted analysis for the company's expansion in the UK and Europe and providing insights to drive the GTM strategy. In particular, being responsible for the successful launch in Czech Republic.