Singapore
As Head of Digital Growth and Wealth Continuum for Citi Wealth, Asia South, I lead initiatives to transform digital financial services for affluent clients across the region. Our team focuses on optimizing digital platforms, all client segments. enhancing client acquisition, lifecycle management, and delivering seamless transactional banking experiences. Collaborating closely with wealth advisors, we aim to empower them with tools and strategies to create more value for our clients. With over 15 years of leadership in banking and financial services, I specialize in digital transformation, leveraging marketing technology, data analytics, and full-funnel digital marketing. My expertise spans performance marketing, website UI, and customer lifecycle engagement, ensuring clients benefit from innovative and efficient solutions. Passionate about collaboration and innovation, I work with cross-functional teams and partners to drive growth and align with evolving market trends. I have been recognised as the Digital Banker of the Year Asia - 2025 by The Digital Banker.
I lead the Digital Growth & Wealth Continuum organisations for Citi Wealth, Asia South, with ownership of client growth, acquisition, engagement, and lifetime value across the wealth franchise. My team sets and executes the digital growth strategy that defines how clients are acquired, onboarded, served, and deepened across the wealth continuum—integrating advice, products, service, and platforms into a single, coherent client experience. We focus on building durable, scalable growth engines through digital sales, advanced personalization, AI-driven insights, and agile operating models. Working in close partnership with technology partners and global leadership, we modernise wealth platforms, accelerate time-to-market, and deliver differentiated, high-impact client experiences at scale. Known for translating strategy into execution, my team leads cross-functional initiatives and partnerships to deliver measurable commercial outcomes, strengthen client loyalty, and future-proof the wealth business in a rapidly evolving digital landscape.
On a mission to provide the best financial & wealth management services, digitally, to our Affluent Clients in Asia. At the Digital Growth team, we strive to deliver the best of digital platforms, sales, acquisition, lifecycle management, and transactional banking services to Citi Wealth clients. Over the past year, we have also made rapid progress in our mission to provide the most seamless experience to our wealth advisors, helping them give more value to our clients.
Regional Head - Digital Acquisition for new clients, and deepening for existing clients - Performance Marketing covering Wealth- affluent and emerging affluent segments, insurance, Cards, and Unsecured Lending) Also responsible for Efficiency Management, and Organisational controls, covering digital sales/acquisition channels, revenue management, strategic partnerships, expense, efficiency management, sales planning, and governance Citibank- Digital Sales and Marketing, APAC and EMEA