İzmir, Türkiye
As Head of Brand Management, I lead a team managing over $180M+ ARR across multiple e-commerce platforms, including Amazon and Walmart. With a background in Industrial Engineering, I excel in strategic process development and data-driven decision-making. My effective leadership and communication skills have enabled me to develop and maintain successful relationships with colleagues and superiors. I aim to bring immediate value to organizations while continuously advancing my skills.
-Responsible for a team that manages over $180M+ ARR from launch to scaled brands -Leading and coaching senior and junior account managers on how they can build strategies, manage their clients, and profitably grow the businesses they are managing -Develop and maintain a process and strategy-driven organization, accelerating company growth through client retention and service expansion -Developed standard training for incoming senior and junior account managers covering communication, process coordination, data collection, and reporting -Infrastructural development of the eCommerce Solutions team that includes SEO & Listing Optimization, Inventory & Pricing Management, Catalog & Case Management -Collaborating with other leaders to build effective processes between the departments and making data-driven decisions to optimize performance -Coaching and advising the Product Management Office on the development of the SaaS platform(Eva) -Integrating the platform with other marketplaces and expanding the service scope to grow the business -Conducting customer meetings to ensure service quality and collecting feedback to empower the platform's and team's ability
-Managed 5+ Amazon brands that have $3M+ ARR individually -Review and audit advertising budgets, strategies, ACOS, ROAS, TACOS and work with the advertising team to align on the brand’s goals -Act as POC and eCommerce expert for client accounts to build and maintain strong client relationships, leading to retention and service expansion -Hiring new talents for the Brand Management department to increase management capacity and enrich the company culture -Collaborating with other senior account managers to create business development strategies for both brand management and internal departments -Supporting junior account managers in creating brand and product strategies
-Managed 10+ Amazon brands’ operations such as SEO & Listing Optimization, Inventory & Pricing Management, Catalog & Case Management -Performed competitive landscape analysis and identified new product opportunities for the clients -Created consumer behavior hypotheses and used A/B testing to drive decisions leading to increased conversion rates
- Identifying the reasons that lead to delay in deliveries - Creating a Decision Support System (DSS) to help the company with the weekly production planning and scheduling process
- Leading the welcoming team in the symposiums and the congress - Assisting international seniors with English translation - Taking an active role in the marketing events of the multi-national corporates
- IT Operations (Ensuring the installation and continuous operation of the technological systems used by the company, providing software and hardware technology support, backing up data within the company) - Tracking Export and Import Operations