Singapore
Analytical Instrumentation Sales, Services and Market Development Leadership| • Go to Market Strategic Business Manager| • Channel Management and Development Manager| •Quote to Cash and Business Process Functions Manager|. Specialized in market verticals knowledge and business development (Biopharma, Pharma, Food Safety, Food Authenticity, Clean Energy, Semiconductor, Clinical, and Toxicology) • An influential, strategic thinker with a “problem-solving” mindset to drive business initiatives and result. Collaborate with Human Resources, Finance, Order Fulfillment Sales, Marketing, and Product Management for all matters including GTM initiatives, channel optimization, and strategic project business management. • An energizing, diversity-focused coach, and mentor. Committed to providing employees with a clear vision, and meaningful feedback and motivating them to achieve unprecedented results. Have developed team members who are junior to supervisors, regional managers, business leaders, and business owner today. • A disciplined functional manager with daily KPI management, root cause countermeasures, and continuous improvement. Ensure business goals are achieved; not limited to business revenue, P&L, warranty, monitor and report on the service revenue, maintain appropriate service inventory levels, drive departmental efficiency and effectiveness, people development, and work within the assigned department budget. • A customer-centric manager that fosters a positive customer experience at every stage of the customer journey on lowering CAC and raising LTV. Cultivated solid customer relationship by anticipating customer need, collecting customer feedback, regular customer survey, making a direct call and visit, adopting customer service tools, onboarding, and continuing the development process of internal and external engineer (Distribution Channel). • A lifelong analytical instrumentation industry professional whose teams consistently outperform revenue goals and maintain an unwavering commitment to operational effectiveness and customer satisfaction, devote to market, industry, application, and standardization, and actively participating in international standardization bodies conferences. (ASTM and EI members)
As Sales Director at GS-Tek, led the strategic development and execution of sales initiatives for chromatography consumables in Asia. Developed tailored go-to-market models and channel partnerships, driving growth across key verticals, including life sciences, pharma, biopharma, clean energy, food safety, semiconductors, environmental monitoring, and clinical/forensic analysis. Ensured alignment with GS-Tek’s innovative and cost-effective solutions across these sectors. • Strategic Market Leadership: Directed sales initiatives and go-to-market strategies for consumable products across key industries, drive business growth in the Asian region. • Channel Development: Established and expanded distributor networks, enhancing GS-Tek’s presence in pharmaceuticals, environmental monitoring, and other critical markets. • Key Account Management: Strengthened relationships with global and strategic accounts, driving a 3X increase in the sales funnel through tailored solutions and partnerships. • Operational Efficiency: Implemented a data-driven approach to optimize workflows, leading to a improvement in performance metrics and win rates. • Growth Foundations: Optimized inventory and delivery processes while building scalable frameworks to support long-term success in diverse verticals, including pharma, clean energy, and food safety.
. Lead strategy deployment and business development in chosen market verticals . Value Added Reseller (VAR) channel strategy . Root cause counters measure (RCCM) and business excellence operation . Key account and global commercial testing lab account development and management . Market vertical subject matters experts' development
. Oversee and guide all activities of the Service team. . Coordinate SLA creations. . Ensure team follows best practices and maintains service level agreements. . Monitors department issues, client complaints, and NPS. . Develop problem management and service improvement plans. . Set up, implement Asia Technical Support Centre Process.
• Develop and implement distributor management tool, streamline distributor renewal, business commitment and measurement. • Establish CFR Asia legal entity and business operation in Singapore, enable CFR closer to customer in Asia with the facility to provide part inventory, service, demo, and training. • Build CFR Asia gasoline, diesel local standardization, customer, and refinery sites map database, enable CFR to strengthen customer, drive forecasting and focus on S&C, XCP upgrade, and EOS opportunities.
• Drive KPI daily management and funnel review process, achieving core business, S&C, and new products with strong business growth. • Cross-countries and functions collaboration on project business management, winning PAC company record highest ever; nearly 100 pieces of PAC capital instruments in a single order. • Execution of strategic reorganization, streamlines business operation, channel optimization and customer intimacy initiatives aligning with management’s long-term organization direction.