Istanbul, Istanbul, Türkiye
Experienced consultant with a marketing background and a proven track record of leading projects in high-paced organizations. Demonstrated success in driving product growth, media strategy, and digital transformation to increase brand awareness and revenue in consumer, telecom, and media sectors. Skilled in data-driven decision-making, cross-functional collaboration, and CX/UX enhancements.
Leading product owner and media teams. Managing owned, paid and earned media channels for 3 brands in 9 countries. Responsible for providing a clear vision for digital transformation. Managing end-to-end digital projects on d2c. Leading the team by improving strategies to increase brands awareness, executing and managing daily operation and creating best in class campaigns and testing new media models.
Leading CX processes for B2C customers and responsible for Marketing, Service Cloud and Field Service Modules (first implementation in Turkey)
Developing digital transformation projects of EBPD. Accountable for managing online communication for all brands with enabler 3rd parties (digital agencies/partners/media) Determining digital strategy in order to achieve business targets. Analysis and optimization of digital actions in order to leverage online engagement, customer acquisition, lead generation and sales conversion metrics Notable accomplishments; Highest ranked web site execution in Turkey in related category First e-commerce website owned by a bathroom producer brand in Turkey 4 awards for digital transformation projects by Eczacibasi Dijitaliz Committee
Worked as an hotelier for 8 years in different positions including Front Office, Banquet Sales and Engineering.