Istanbul, Istanbul, Türkiye
Team Manager and Product-led Growth & Business Strategy Leader with 20 years of experience in e-commerce (Trendyol) and banking (Garanti Bank). Skilled at leading cross-functional teams and delivering strategic, data-driven projects that connect technology, business, and customer experience. Expertise in: 🔹Process and platform design and agile project management: Remote Banking, Retail & Commercial CRM Platforms, Service Point Design, Customer Experience Design, Performance Management Systems 🔹 Growth & Marketing Leadership: Driving e-commerce growth strategies through CRM, lifecycle campaigns, marketing communications, and digital marketing initiatives via data-driven decision making 🔹 Strategic Leadership: Managing multi-disciplinary teams to build scalable systems, improve performance, and enable organizational growth. 🔹 Analytical & Operational Strength: Strong analytical mindset with deep experience in audit, control, and data-driven decision making. 🔹 Coaching: Certified Coach (Co-Active Training Institute), skilled at developing people and fostering collaboration.
Senior Consultant & Coach Empowering organizations to achieve strategic transformation through go-to-market and growth strategies, organizational restructuring, and the design of scalable marketplace and service models. Projects: 1. Leading the transformation of a fintech company’s organizational structure from a traditional banking model to a scalable marketplace framework, while providing strategic growth consulting on core business processes. 2. Developing a comprehensive relaunch strategy to revitalize a semi-active marketplace, focusing on sustainable growth and customer re-engagement.
I led a team of CRM, Campaign, Marcomm and Strategic Planning who worked closely with Product & Analytics teams to drive growth. • Develop a comprehensive marketing strategy that combines business goals, technical insights, and campaign schedules. • Develop a data-driven CRM strategy and approach. Design customer segmentation and structure customer journeys for Dolap for the first time. • Develop and implement impactful product-oriented marketing campaigns to achieve commercial objectives, Restructure campaign infra to scale up selller discount. • Develop digital strategies to increase brand awareness and acquisition. • Work with Analytics and Data Science teams to develop data-driven analysis/KPI reports that has insights for all business partners within company. Establish Strategic Planning Department for colloboration with Analytics and Growth team. • Manage annual marketing budget including campaigns, performance marketing, influencers and tv commercials
Customer Analytics, Innovation and Product Development Department • Managing business development team of the bank who are designing & developing automated, flexible, CRM & Performance Management Platforms • Managing bankwide relationship model design projects
Customer Relationship Management and Marketing Department • Responsible for management and development of performance monitoring systems of all sales team of the bank • Participated in bankwide projects like “Transformation at Branches”, “Designing Sales Management & Processes” and “Incentive Model of the Network
• Worked at in-house consulting part of Audit Department, mainly assigned for analyzing and improving several processes. • Participated in subsidiary and business unit audits Garanti Securities, GarantiBank International (Netherlands), GarantiBank Romania, Garanti Asset Management, Bank’s Local Headquarters & Branches as well as many processes in the bank including Treasury, Retail Credits Utilization etc…