Gonca Yılmaz Demirağ

About

Experience

• getirfinans (4 yrs 8 mos)
  • Chief Operating Officer
    Feb 2025 - Present · 1 yr 6 mos

    Responsible for; P&L Product Design and Management Marketing and Communication Growth Risk and Data Management Customer Experiences Operations

  • EVP
    Feb 2024 - Mar 2025 · 1 yr 2 mos

  • Director
    Dec 2021 - Feb 2024 · 2 yrs 3 mos

• QNB Finansbank (4 yrs 7 mos)
  • Division Manager - Consumer Loans Product and Portfolio Management
    Jun 2018 - Dec 2021 · 3 yrs 7 mos

    Head of Personal Loan, Housing&Auto Loan and Overdraft product and portfolio management departments. Responsible ATL and BTL marketing activities and marketing budget. Manage pricing, profitability, product based digital transformation and channel distribution. Analyze consumer, competitive, industry and digital trends in order to influence business decisions. Responsible for channel, product and service development projects.

  • Manager - Consumer Loans Product and Portfolio Management
    Jun 2017 - May 2018 · 1 yr

• QNB Finansbank (9 yrs 3 mos)
  • Manager - CardFinans Product Management and Customer Acquisition
    Apr 2015 - May 2016 · 1 yr 2 mos

    Responsible for credit card issuing and acquiring businesses. Manage a credit card portfolio of 4 mio credit card, 3.5 mio customers. Divise and implement innovative products and product features such as Instant Credit Card. Manage relationships with associations (MasterCard, Visa, BKM) and regulatories.

  • Manager - Payment Systems Portfolio Management
    Mar 2007 - Apr 2015 · 8 yrs 2 mos

    Responsible for acquisition, activation and retention activities. Manage and coordinate cash products based on credit cards. Product development: Instant Loan, After Sales Installment, Statement Post Installment... Responsible for sales budget and channel distrubition and coordinasion.