United Kingdom
With a 20 year career in education and EdTech, I bring deep expertise across B2C acquisition, strategic B2B partnerships, brand building and student recruitment. I have led marketing and admissions functions at every scale, from a three person founding team at SAM Learning that grew the platform to 70% UK secondary school market share, through to brand governance across a global multi site school group. Most recently Head of Central Marketing at ISP, leading marketing delivery globally. Before ISP I was Head of Admissions and Marketing at Alpha Plus Group, part of Inspired Education, with ownership of the enquiry to enrolment pipeline across 20 London independent schools. Throughout my career I have built commercial partnerships with businesses including Facebook, Google, AXA and M&S, and led the US launch of Penda, a new EdTech product. I am as comfortable shaping group level strategy as I am working alongside sales and admissions teams on pipeline performance. I am open to senior marketing and admissions roles in education, higher education and EdTech.
Alpha Plus Group, part of PE backed Inspired Education, is the leading global group of premium schools with over 80,000 students in over 100 schools across 24 countries. The Group comprises of 20 independent educational establishments ranging from nurseries to sixth-form colleges, which are consistently ranked as excellent in inspections by ISI or Ofsted. These include Wetherby School, Pembridge Hall School, St Anthony's School for Boys, Chepstow House and the Abbey DLD Colleges.
Arch Apprentices, now part of Avado, is the apprenticeships division of Blenheim Chalcot. Specialising in apprenticeships where there is demand for skills from our business and from the wider economy, such as digital media, content marketing, communication and social media, ICT, web development, customer service, contact centre and business administration. We refer to these as knowledge careers, because every one requires the intelligent, creative and rapid use of knowledge. Arch provides accredited training, assessment and real jobs that together lead to a recognised Apprenticeship Qualification