Goktug Unal

Strategic Partner Manager @Google | AI Ecosystems & Digital Transformation | Ex-Strategy Consultant

Istanbul, Istanbul, Türkiye

About

Experience

  • Strategic Partner Manager | AI & Gaming | EMEA at Google

    • Own the strategic roadmap for Google’s top-tier clients, managing strategic relationships across Gaming, Retail, and Tech/AI sectors in EMEA. • Structure and negotiate complex, long-term commercial agreements that drive sustainable revenue growth for both Google and partners. • Advise top clients on go-to-market strategies, monetization models, and user acquisition efficiency. • Identify and execute new business opportunities by aligning partner capabilities with Google’s evolving product suite (Ads, Cloud, and AI).

  • Trading & Commercialization Manager at Google

  • Associate Managing Consultant at MasterCard Advisors

    Project management experience in management consultancy projects focusing in payment systems field under topics: • Customer Lifecycle Management • Product Launch and Go-to-Market Strategy • Portfolio Management • Risk Management for the main banks in Turkey and Azerbaijan.

  • Senior Manager / Global Strategy Group at KPMG Türkiye

  • Strategy and M&A Manager at Zorlu Holding

  • Engagement Manager at Helix Management Consultants / Booz Allen Hamilton

    alliance partner of Booz Allen Project management experiences include projects: • Assessment of Turkish power market for one of the world’s largest Japanese conglomerate planning to invest in power storage business • Vendor due diligence of an Italian orthopedics implant company valued around €1.5 bn. • Commercial due diligence and seller side M&A advisory to one of the largest poultry producer in Turkey • Buyer side commercial due diligence of an organic food retailer in Turkey for a European private equity with end to end M&A advisory from valuation, SPA/SHA preparation to closing • Commercial and regulatory overview of Russian pharma market for an international pharma company focusing on market access and sales areas • Organizational and operational restructuring of a pharma association in Turkey