Istanbul, Türkiye
Delivered cross-market projects across Türkiye, North America, Europe, and MEA — spanning card value propositions, loyalty program design, digital banking & PSP strategy, issuing & acquiring growth, pricing, and go-to-market planning Experienced in stakeholder engagement, vendor management, customer research, executive-level presentations, SQL-driven analysis, and financial modeling
Supported localization projects by reviewing technical documentation to ensure compliance with local standards Assessed suppliers against specific requirements to enhance project quality and efficiency Coordinated with domestic manufacturers to reduce dependency on imports, fostering local industry growth
Benchmarked digital banking campaigns to enhance the effectiveness of credit card product promotions and designed innovative promotional strategies that contributed to app improvement initiatives
Developed strategic sales plans for public sector clients by analyzing existing operations, diagnosing challenges, and recommending innovative technological solutions to strengthen partnerships