Ankara, Türkiye
With over a decade leading product portfolios and regional operations across multiple markets, I’ve built a career at the intersection of science, strategy, and execution. My Ph.D. in Business Administration sharpens how I think about complex market dynamics; my hands-on leadership experience is how I turn that thinking into results. I’ve led cross-functional teams through product lifecycle decisions, regional expansions, and digital transformation initiatives — always with a focus on aligning innovative healthcare solutions with real patient and market needs. Whether navigating regulatory complexity, optimizing commercial performance, or building high-performing teams, I bring both analytical rigor and a clear sense of direction. What drives me: the belief that better-run pharmaceutical operations lead to better patient outcomes. That conviction shapes every strategic decision I make. Core expertise: • Product Portfolio & Lifecycle Management • Regional Sales & Commercial Operations • Market Intelligence & Strategic Positioning • Cross-functional Leadership & Organizational Development • Digital Transformation & Data-Driven Decision Making
Leading commercial operations across Central Anatolia and Black Sea regions for a specialized Parkinson’s disease Rx portfolio, driving consistent sales growth through strategic leadership and market intelligence. • Lead, coach, and mentor a team of 9 sales and marketing professionals through individualized development plans, performance monitoring, and one-on-one sessions — building a high-performance regional culture • Develop and execute regional sales strategies that consistently achieve and exceed targets across a competitive CNS/Parkinson’s market • Drive KOL engagement by conducting strategic visits and accompanying representatives on critical customer calls to deepen relationships and accelerate product adoption • Monitor IMS data, competitor activity, and market dynamics to deliver timely strategic insights to Product and Marketing leadership • Optimize regional budgets and design innovative field projects and meetings to elevate team effectiveness and sales performance Portfolio: Rx — Parkinson’s Disease
Led commercial operations across 5 regions in Turkey — Central Anatolia, Black Sea, Eastern Anatolia, Mediterranean, and Southeast Anatolia — managing a Rheumatology Rx portfolio and building a cohesive, results-driven field team. • Managed and developed a team of 7 sales professionals across an expansive multi-regional territory, delivering consistent sales growth through disciplined execution and strategic resource allocation • Designed and implemented regional go-to-market strategies, balancing budget optimization with market opportunity to drive portfolio performance • Cultivated strong KOL relationships through regular personal visits and joint field engagements, elevating brand credibility and prescription adoption • Analyzed IMS data and competitor movements in depth to proactively identify market shifts and recalibrate tactics in real time • Delivered structured coaching, on-the-job training, and personalized development plans to continuously raise team competency levels • Organized regional meetings and field initiatives to sustain team motivation and sharpen sales effectiveness Portfolio: Rx — Reumil (Rheumatology)
July 2018 – July 2019 Owned the full commercial lifecycle of a Psychiatry and Neurology Rx portfolio, combining strategic brand planning with hands-on P&L accountability to deliver competitive market performance. • Developed and executed comprehensive Brand Plans and multi-channel marketing strategies for Psychiatry and Neurology portfolios, achieving key business targets in a highly competitive CNS market • Held full P&L responsibility — including budget planning, forecasting, and cost control — ensuring financial discipline alongside commercial ambition • Led Country Brand Plan development with continuous market monitoring, adjusting tactics proactively in response to evolving dynamics • Successfully led product launch and re-launch initiatives, coordinating cross-functional efforts to maximize market impact • Built and maintained strategic KOL relationships and organized high-impact scientific meetings and marketing events to strengthen brand credibility • Directed promotional team activities and conducted regular field visits to ensure seamless alignment between marketing strategy and field execution • Delivered weekly and monthly performance analyses to senior management, enabling data-driven decisions at the leadership level Portfolio: Rx — Psychiatry & Neurology
Successfully promoted Rx products in Dermatology and General Practice across Afyonkarahisar, Kütahya, Konya, and Isparta. Built strong relationships with physicians, pharmacists, and hospital teams through regular visits and scientific presentations. Consistently met and exceeded sales targets while organizing local events and conferences. Products: Itraspor, Motilium, Nizoral Cities Of Responsibility; Afyonkarahisar, Kütahya, Konya, Isparta
Promoted cardiology and general practice products to physicians and pharmacists in Afyonkarahisar and Kütahya regions. Developed professional relationships and achieved sales targets through effective territory management. Products: Zestril, Zestoretic, Tensinor, Norvadin, Depreks, Pentox, Ecopirin Cities Of Responsibility; Afyonkarahisar, Kütahya