Istanbul, Türkiye
Contribution to digital transformation by constantly evolving and tracking the latest trends
Strategic oversight of Middlemile transportation networks and carrier partnerships across Turkey Direct procurement strategy for Fulfillment Center equipment, materials, and operational services Build and manage enterprise-level vendor relationships to ensure Amazon operations run at optimal profitability Own complete financial accountability for Middlemile and fulfillment categories, driving cost efficiency and operational excellence Negotiate high-impact contracts with logistics and FC suppliers ensuring service excellence and cost optimization
Owned end-to-end P&L of Home Entertainment category, driving 47% YoY growth through strategic vendor partnerships and commercial optimization Led and scaled a cross-functional team of 10+, driving category strategy, merchandising and operational excellence Acted as SME for Direct Fulfillment & Affiliate Marketing, launching new revenue streams and improving supply chain efficiency Built strategic vendor relationships and negotiated data-driven commercial terms to maximize profitability and service levels
Owned country-wide sales and marketing strategy for Industry 4.0 and MES/OEE solutions Built and led high-performing sales teams, scaling revenue and pipeline through aggressive GTM execution Drove key enterprise accounts and strategic partnerships for digital transformation programs Defined market positioning and executed demand generation campaigns
Owned SME & OIZ product strategy as Product Owner, leading agile teams and go-to-market models
Founded and scaled Turkey’s largest digital manufacturing technology center from scratch Built and governed a 50+ global partner ecosystem including WEF, McKinsey, AWS, Siemens and Microsoft Designed pricing models, CRM processes and standard sales frameworks
Delivered record-high maintenance contract volume in service business history Built data-driven sales strategy and managed large-scale turnkey project pipeline
Led commercial proposals and bid management for energy and industrial projects
Managed end-to-end tendering processes for German market