Singapore
I am a Demand Generation & Field Marketing Specialist in cybersecurity, focused on turning campaigns into real pipeline and revenue impact. Currently at Tenable, I execute integrated field and digital marketing programs across APAC. This incldues events, webinars, email, and digital campaigns - consistently contributing 6–7-figure qualified pipeline per quarter. I work closely with Sales, Field Marketing, and channel partners to localize campaigns, nurture leads through the funnel, and convert engagement into pipeline and advanced pipeline. What I bring: 📈 Pipeline-driven demand generation (field, digital, and webinars) 🤝 Strong sales and cross-functional alignment 📊 Data-driven execution with a focus on ROI, attribution, and conversion 🌏 Experience supporting regional programs across APAC in B2B cybersecurity I’m particularly interested in roles where marketing is deeply connected to sales outcomes, customer conversations, and regional growth — and I’m excited about growing into Field Marketing Manager responsibilities over time. If you’re building or scaling field and demand generation programs in cybersecurity or B2B tech, I’d love to connect.
➤ Driving 6–7-figure quarterly pipeline across APAC by executing integrated demand generation and field marketing programs, including events, webinars, email, and digital campaigns. ➤ Partnering with Sales, Sales Engineers, APAC Field Marketing Managers, and channel partners to deliver region-specific campaigns that convert engagement into Marketing Converted Pipeline (MCP). ➤ Leading end-to-end webinar programs, managing marketing automation workflows, registrations, live delivery, and on-demand promotion to support top- and mid-funnel growth. ➤ Tracking and optimizing campaign performance and ROI using Salesforce and marketing automation tools to improve attribution, pipeline visibility, and conversion insights.
➤ Developed data-driven digital and content marketing strategies; improved operational efficiency by 50% through optimized data workflows. ➤ Orchestrated successful cross-border school engagement events (Sarawak–Singapore) and delivered actionable, data-backed insights that enhanced student participation within Autonomous Universities (AUs)
➤ Executed multi-channel digital campaigns, driving a 20% increase in recruitment and strengthening brand visibility. ➤ Drove awareness of the United Nations' Sustainable Development Goals (SDGs) by leveraging multiple social media platforms and supporting event initiatives
➤ Administered vaccines to 100+ patients daily in a fast-paced healthcare setting, ensuring accuracy, efficiency, and adherence to safety protocols ➤ Delivered compassionate post-vaccination care, addressing patient concerns to enhance overall experience and satisfaction ➤ Supported end-to-end vaccination operations, maintaining smooth workflows and team coordination during peak demand periods
➤ Led cross-functional teams with a focus on alignment, inclusivity, and timely delivery of objectives within 30-day deadlines, fostering collaboration across diverse perspectives ➤ Applied strong analytical skills to evaluate complex scenarios, providing data-driven recommendations that informed high-stakes decisions and strategic direction ➤ Championed effective team coordination and communication, driving clarity and cohesion in fast-paced, life-at-stake environments