Gunnar Klaeschen

Navigating brands in digital times

Greater Arrecife Metropolitan Area

About

We help medium-sized companies to position and transform for the future. Use the principles of success from Silicon Valley and integrate them in small waves.

Experience

  • Owner | Kalifornication at KALIFORNICATION
    May 2013 - Present · 13 yrs 2 mos

    If you're a CEO, General Manager, or Business Developer struggling to bring your business strategy to life, we can help. At Kalifornication, we mine, filter, and analyze information to guide better decision-making. Most of our clients operate in B2B sectors such as mechanical engineering, mining, recycling, and food. **What We Do:** We help medium-sized companies position themselves for future success by applying proven Silicon Valley principles. Our specialty is making "hidden champions" visible, creating the brand presence expected of global players in the digital age. **Why Work With Us:** - Small & Efficient:** We’re a team of senior freelance specialists. - Selective:** We focus on a few clients for maximum impact. - Integrated:** You’ll feel like we’re part of your team. - Mission-Driven:** We’ll be sad to leave once the job is done. **Who We Are:** We love challenging the status quo to make brands better. With over 20 years of experience in sales and marketing across industries like recycling, mining, food, board sports, and real estate, we bring a unique blend of B2B and B2C insights. Our background spans both agency and client perspectives, allowing us to see challenges from all angles. **Our Expertise:** - Challenging your pitch - Thinking like your customers - Sparring on new ideas - Innovating your business model - Getting hands-on to make things happen Let’s connect and get your brand strategy moving.

  • Strategic Branding & Communication specialist at Mineral Technologies
    Aug 2023 - Present · 2 yrs 11 mos

    Build and run the brand- and marketing department for Mineral Technologies, the globally leading company in Fine Minerals Recovery with headquarters at the Gold Coast, Australia.

  • Head of Value Proposition at STARK Resources
    Feb 2022 - Aug 2023 · 1 yr 7 mos

    Define global brand strategy and translate that into digital value proposition for Stark-Resources

  • Surf-Yoga Coach at yoga4surfers
    Jan 2014 - May 2022 · 8 yrs 5 mos

    Our times are getting busier every day and we tend to spend a big chunk of our life sitting at the desk and in front of the computer. So moving our bones and slowing our mind are the main tasks to compensate the impact of modern life. Yoga for me was the perfect answer. After 90 min on my mat I noticed my whole body and my brain felt like recharged. I started Yoga 2004 and in 2013 I became a certified Yoga Teacher (RYT 200 International Yoga Alliance). My CV combines 15 years in management position, 20 years in Wind-/Surfing and so with Yoga I create and maintain physical strength, flexibility and avoid injuries. Creating consciousness is also a very relevant factor as it makes my private life and business life a better one. I started Yoga to not only to improve my surfing but also to support business activities by releasing stress, calming the mind to increase focus on relevant topics. *** I teach regular classes and workshops in Hamburg, Lübeck and Kiel. Many of my students are male and do different kind of sports like running, cycling, triathlon or rowing. I also offer personal training and business yoga for companies.

  • Strategic Branding & Communication - Consultant at STEINERT
    Jan 2018 - Nov 2020 · 2 yrs 11 mos

    Refine the brand strategy & message for Steinert GmbH, one of the global leaders in Sensor-based Sorting for the Recycling and the Mining (Mineral Processing).