Dublin, County Dublin, Ireland
As a Creative Director, I specialize in branding and visual communication for emerging technologies. My approach is rooted in abductive fluency, which allows me to craft compelling narratives and visuals that resonate with audiences, particularly as we navigate the exciting frontier of mass adoption. I am passionate about creating meaningful work for authentic projects.
Leading the strategic direction of all creative initiatives across the Filecoin ecosystem, overseeing branding, design, and media production. Managing the creative team and fostering a culture of innovation to drive decentralized collaboration through open tools and resources. Directing creative partnerships and cross-functional collaborations to enhance brand visibility and elevate the Filecoin ecosystem’s presence at major global events and platforms.
Spearheaded the brand identity for Filecoin Foundation, building and guiding a creative team focused on developing open design and media tools for the entire Filecoin ecosystem. Led creative direction for high-profile global events, including Davos, WebSummit, and Consensus, ensuring consistent and impactful brand representation. Directed the creative efforts for Filecoin Foundation's own flagship events worldwide, focusing on scalable design solutions and decentralized collaboration.
I developed and executed innovative designs for Filecoin Foundation's global campaigns and events, laying the groundwork for a cohesive brand identity that resonates with diverse audiences.
I lead branding strategies for clients, focusing on elevating brand presence through creative direction and strategic initiatives.
Manage cross-functional teams and deliver creative projects for international clients, focusing on brand revitalization and product design.
After the success of Startup Impact Summit 2019, WHub asked me to return as a Graphic Design Intern. I am currently working on several new projects, including updating the brand architecture to work better with the work done for the SIS 2019 brand.
HelloTalk is a language learning app based in Shenzhen, China. While working as an English language content editor for HelloTalk, I made time to plan and produce video content for the company.