Gerd Mittmann

Chief International Officer

Germany

About

With over two decades of professional experience, I specialize in digital media, advertising, and e-commerce, leveraging my expertise to build and scale successful online operations. My current role as Chief International Officer at Grüns focuses on launching and expanding the company’s global footprint, fostering partnerships, and developing markets and infrastructure to ensure deliberate and high-quality international growth. My career reflects a commitment to empowering businesses and individuals through innovation and operational excellence. I have contributed to transformative strategies across diverse regions, including EMEA, APAC, and the Americas, while consistently driving impactful solutions in advertising, digital media, and e-commerce.

Experience

  • Chief International Officer at Grüns
    Nov 2025 - Present · 8 mos

    My focus is simple: launch and scale Grüns globally — building the markets, teams, partnerships, and infrastructure to make international growth feel as deliberate and high-quality as what we’ve done so far in the US.

  • Chief Commercial Officer (CCO) at Aware
    Jul 2024 - Nov 2025 · 1 yr 5 mos

    Aware empowers people with one health check at a time (initially via blood tests), either via our own labs or via a steadily growing network of partners in various countries. As a health tech company, we facilitate access to preventive care and give individuals more transparency about their health, enabling them to make informed life choices. We combine our health labs offering professional blood testing with an innovative app, which helps users check, track, and improve their health over time. Aware is currently available in Berlin, Hamburg, Frankfurt, Munich, Vienna and Amsterdam. More locations to follow shortly!

  • VP International at Athletic Greens
    Jul 2019 - May 2024 · 4 yrs 11 mos

    At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to enhancing our formula to bring Foundational Nutrition to people around the world. Our approach is deeply rooted in science, with a continuous pursuit of excellence. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop or travel packet when mixed with 8 ounces of water, gives you the nutrients you need with the simplicity you want in a daily routine. Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Centric, Radical Ownership, High Performance, Courage, Good Humans and Continuous Improvement—are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our team around the globe.

  • VP DACH, Benelux & Nordics at Fyber
    Jan 2018 - Jun 2019 · 1 yr 6 mos

    Fyber N.V. is a leading advertising technology company. It empowers app developers and digital publishers to generate business-critical revenue streams with targeted advertising, enabling them to optimize the yield they generate from advertising. Through its core assets – Fyber and Inneractive – the Company’s technology infrastructure reaches more than one billion monthly unique users. Fyber’s technology is channel-neutral and provides an open-access platform for advertisers and publishers. Its platforms enable cross-device advertising with a global reach and a strong focus on video. Fyber N.V. is headquartered in Berlin, Germany and has offices in Tel Aviv, San Francisco, New York, London, and Beijing.

  • Managing Director at Advertile Mobile GmbH
    May 2016 - Jun 2019 · 3 yrs 2 mos

    We create innovative apps to engage users around the world helping them get the things they love with their mobile device. Everyone has the opportunity to participate by completing small tasks and missions - everyday, everywhere.