Milan, Lombardy, Italy
V-Nova Studios General Manager and shareholder in V-Nova Group. Formerly Executive at PwC, IBM / IBM iX and Reply, Why Studios? 1895, the cinématographe was born. 130+ years later we bring a singularity, an architectural change in the movie and video landscape. With our immersive, 6 Degrees of Freedom, offline rendered ("Hollywood") quality vision, it's the first time in history you can step into a movie and live within. Unbound emotions. I genuinely believe this is "the most important innovation in the Movie Industry, following the introduction of sound" Executive role at IBM Consulting (2018-22), managing the Enterprise Strategy & iX consulting platform, consisting in 9 practices and major alliances, such as Apple, Salesforce, Celonis and Adobe. Head of Strategy & Design Lab (IBM Studios). ES&iX Practices: Business Strategy, Tech & Data Strategy, Experience & Design, Marketing, Mobile, Digital Commerce, Salesforce, Operations/IoT Strategy, Talent Reinvention Strategy. Plus IBM / Sistemi Informativi dedicated team. In total appx 200 consultants, designers and IT professionals. Senior executive role at PwC Advisory (2010-18), founded the italian Digital Transformation (2010) and AI & Robotics (2016) practices. Winner at the PwC Global Innovation Challenge (2017) with historical votes record (240.000 colleagues plus external advisors and clients). Inventor of the Holobotics intelligent experience model and the ANIMA framework (Autonomous Network Intelligence for Modular Access), engaging humanoid robots and conversational agents across an emotional and relevant consumer journey. SoftBank Robotics certified (2017). Founded (2015) Scuola++ Laboratorio Metropolitano, a no-profit initiative aimed to kids, teachers and parents to exploit digital fabrication, coding and robotics - enforcing creativity (imagination) and innovation (making it happen). President (2014-16) for the Innovation Lab Digital ROI and In-Store Innovation with Università Cattolica. Board advisor and investor in innovative startups (digital video, extended reality, social media) Book Author ("Digital Marketing", Hoepli 2016) and contributor ("Marketing nell'era dell'iperconnessione", Pearson 2020). TV and radio guest for innovation programmes. Lecturer for Sole24Ore, Lugano SUPSI, UCSC, La Sapienza and LUISS Marketing Management Masters. Spare time writer for different publications, e.g. Il Sole 24 Ore, Sistemi & Impresa, ComputerWorld, Billboard (USA), Office Automation, ZeroUno, IBM OL3, PwC Volo,... Social Media: founded (2005) xPrice.biz, an international PwC Alumni Community.
Proud creator and General Manager of V-Nova Studios, where we are redefining immersive experiences with groundbreaking technology. As the driving force behind the V-Nova PresenZ format, our Studios team is revolutionizing the way the world experiences media—merging immersive storytelling with unmatched quality in 3D environments. At V-Nova Studios, we focus on delivering unforgettable cinematic showcase experiences that blur the lines between reality and imagination. We're also pioneering a new volumetric storytelling language with ImpactX and offering content distribution through our ImmersiX app. We also focus on forging alliances with major Studios, educating top-level movie directors on new formats, and nurturing film universities to grow the next generation of professionals trained in V-Nova PresenZ technology. Our work in XR and 6DoF experiences is setting a new standard for immersive entertainment. A singularity.
Producer and Executive Producer of *Sharkarma* (2026), the first cinematic volumetric movie ever released, created through a real film-production pipeline and designed for true 6DoF immersive storytelling. Executive Producer of *Weightless* (2025), the first music release in history to premiere in VR as a timed exclusive before traditional streaming platforms, featuring an original song by legendary songwriter Diane Warren and performed by X-Factor winner Arilena Ara. Both productions - available in our distribution platform, ImmersiX - were developed using V-Nova Studios’ innovative impactX framework, created to explore a new way of telling stories from within. This approach is being discussed with leading directors, producers and major Hollywood studios, including Gareth Edwards, Anthony Zuiker and Tom DeSanto, as a foundation for the next generation of immersive cinematic storytelling. New productions coming soon...
A big bet in early 2010's? Transforming the way you deliver, access and enjoy anywhere that 80%+ of internet traffic, globally. Video. Even a greater bet if you envision to evolve our experiences towards new formats, such as volumetric videos. Embracing an immersive movie transformation, spatial video and the metaverse. MPEG-5 LCEVC and VC6 are live, as globally recognised new video compression best-of-breed and sustainable standards. Embracing geographies broadcast distribution as well as tier-1 leaders in OTT and Social Media streaming. Science and Technology with nearly 700 international patents. Now (2023) accelerating the future, injecting Design and Art, and getting... "even cooler" within movie entertainment: exploiting cloud rendering for - never possible before - top quality volumetric videos accessible in XR. Movies, immersive shows, promos, sport events. 6 degrees of freedom within an Hollywood-quality video. Today is reality: immersive and impressive. Let's start V-Nova Studios! Let's keep on rocking!
As an internationally renowned accelerator, SkyDeck is expanding its international footprint designed for accelerating European-focused startups.
Scuola++ Laboratorio Metropolitano originates as a no-profit initiative backed by the government (conceived @ Milan EXPO 2015). Digital fabrication, coding and robotics bound to new teaching methods to sustain creativity and innovation within traditional education programmes (such as Seymour Papert Constructionism, LEGO 4C or design thinking approaches).
Head of Industry Transformation Units and Enterprise Strategy for Italy. Head of IBM Studios | Strategy & Design Lab. The Industry Transformation Units represent globally the IBM apex for industry specific deep expertise (such as Promontory for Financial Services). New alliances development with Business Process Management vendors, such as Celonis.
Enterprise Strategy & iX managed Practices and Alliances: ES: Digital Business Strategy, Connected Ops Strategy, Tech & Data Strategy, Talent Reinvention Strategy. iX: Customer Engagement & Design, Salesforce, Digital Commerce, Marketing Platforms, Mobile. Alliances: Apple, Salesforce, Adobe. Launched the awesome Studio (Strategy & Design Lab) in Milano Gae Aulenti. Thanks IBM <3