Sunshine Coast, Queensland, Australia
My career includes twenty years of skateboarding and fashion industry experience across brand, sales, product, GTM and general management functions. I have experience working within global organisation's, developing and executing marketing campaigns that deliver best-in-class online and in-store experiences for seasonal and hype product launches. A highly skilled project manager with a deep understanding of working cross-functionally in a brand. Strong attention to detail and the ability to multi-task, projects, priorities, schedules, and deliverables. Guest speaker on the business of sport and influencing change. In 2014, I was a finalist for the Young Alumnus of the Year awards at Southern Cross University, where I am currently completing an MBA. I'm personally passionate about Golf, Surfing, Music & Travel.
walkergolfthings.com / @walkergolfthings We make things for golf, things you want to wear to the course and the pub. Things that showcase the best of the land down under. A place for all and backing a game we believe is for all.
A key member of the senior leadership team, I lead a team of forty staff globally, covering sales, marketing & customer service. AS Colour is a New Zealand company that designs and manufactures premium quality blank apparel.
Director at adidas, leading the Asia Pacific Skateboarding business, based at APAC market headquarters in Shanghai. Working in the world's most dynamic region, I oversee the strategic business plan, go-to-market milestones, brand communications, sales & sports marketing. I developed and executing marketing campaigns that delivered best-in-class online and in-store experiences for seasonal and hype product launches. Key responsibilities: • Develop the strategic business plan for Asia Pacific • Lead APAC team across sales, merchandising, brand communication & sports marketing • Drive APAC P&L for specialty business • Generate and oversee the APAC comms and sports marketing plans and budget • Develop and execute APAC own retail and eCom launch strategies • Oversee seasonal GTM process and milestones (CTC) • Identify and capitalize on new business opportunities • Briefing design team for SMU and local creation • Recruit business partners to realize commercial and brand goals set by global team • Create clear marketing briefs and manage all external marketing agency partners • Lead sales resources across APAC including distributors, agencies & C/C market organizations • Liaise closely with the senior leadership teams in APAC & C/C market organizations • Be a pivotal link to all necessary global functions • Regional ambassador for adidas Skateboarding
Co-founder of independent marketing agency specialising in sports marketing, production, brand and retail. Major clients include: adidas, Converse, Levi’s, Red Bull & Westfields adidas Skate Copa - Melbourne adidas Skate Copa Court - Sydney adidas Skate Copa Court - Tokyo adidas Skate Copa Court - Seoul adidas Away Days Premiere adidas Away Days AU Tour CONS ONE STAR BBQ Tour (AU/NZ) CONS Project Gold Coast CONS Project Auckland (NZ)
As the organisational lead, I was responsible for strategy, business development, government relations, brand, marketing, digital content and events. I managed eight full-time staff & thirty plus contractors.
Creating new chapters for new generations.