Dubai, Dubai, United Arab Emirates
Web3. Blockchain. Crypto. Call it what you want, in 2025, it still feels too complex. Too technical. Too exclusive. I make it simple. I’m an IoT engineer turned blockchain entrepreneur. With 8+ years in Web3 and 2 years in decentralized AI, I turn complex systems into stories people actually understand. Helped clients raise $6M+ across ICOs. Delivered Lacoste’s $1.2M NFT drop—sold out in 36 hours. Scaled 80k+ engaged members across X, Telegram, and Discord. Negotiated $2M institutional validator partnerships with government-affiliated French enterprise. Spent 4+ years with Binance, localizing and rewriting Academy content for the French market. The only francophone worldwide authorized to adapt official materials. Simplifying DeFi, NFTs, and blockchain for millions of readers. Led storytelling and growth for top 10 Bittensor ecosystem project, bridging AI and blockchain through education and community. Made decentralized intelligence feel human, useful, and inclusive. Former Editor-in-Chief at France’s leading crypto media. Managed a 25-person newsroom, reaching 1.5M monthly readers— when less than 5% of France even owned crypto. Wrote the most-read French articles of on the 2021 Twitter hack, across all media. Helped a project raise €100k with a single article. Built partnerships with government-backed blockchain programs. Beyond writing, I educate and represent. Hosted AMAs, interviews, and trainings for universities, companies, and Web3 communities. Interviewed government and EU officials on blockchain regulation. Created quizzes and contests that made learning viral. Represented Binance and Web3 brands at major European events. Today, I build multi-channel strategies that drive adoption. From Web3 gaming lore to DePIN and decentralized AI, I turn complexity into clarity—and clarity into growth. If you’re building in Web3, AI, or digital transformation— Let’s connect and make innovation effortless.
Lead 10-person team at Dubai-based crypto media simplifying Web3 for mainstream audiences: - Supervised news curation, editorial strategy, and multi-platform publishing to drive organic growth and foster inspired, informed communities. - Enhanced 1,000+ articles to ensure jargon-free, engaging content; positioned platform as go-to for accessible blockchain education. - Developed internal training programs, animated community quizzes, and scripted social videos – achieving 80k+ views on Instagram reels explaining Blockchain basics.
Bootstrapped blockchain media agency serving Lacoste, Binance, and 20+ clients – delivering technical IoT insights blended with viral, accessible content to drive Web3 adoption. - L1 Institutional Validator Deals: Negotiated $2M TVL validator deal with Avail blockchain for co-validation with a French state-owned enterprise. - Lacoste Web3 Launch: Executed viral Twitter/X and Discord campaigns for NFT collections, simplifying crypto concepts for global fashion communities – drove $1.2M sell-out in 36 hours (plus $6M across ICOs) via engaging, non-technical storytelling. - Content Creation: Published/reviewed 1,500+ articles (French/English/Hindi); scaled Tibtalks newsletter from 12k to 22k subscribers (45% open rate) through targeted multi-channel strategies.
Entrepreneurial core team role scaling a subnet to top 10 out of 130 (official Foundation approval), from $0 to $300k monthly revenue via content-driven strategies, community building and advisory. - Developed branding, content, and moderation, assisting in correcting key documents to secure official BitTensor Foundation recognition (as validator), driving broad adoption. - Led multi-channel rollout (Twitter/X from 0 to engaged base, Telegram/Discord) by drafting accessible tweets/articles linking football, computer vision, predictive markets, football math/data, and AI. - Assited in negotiating partnerships/AMAs (incl. Monad Foundation Layer 1) to foster collaborations with global leaders.
Owned social communications, narrative development, and growth for a blockchain-based tapping game, turning zero followers into viral success. - Scaled Twitter/X from 0 to 25k+ followers and Telegram to 6k members with targeted, story-driven campaigns. - Drove 30k peak monthly active players via viral content, video scripts, and gameplay mechanics design. - Guided community to win a major online contest with 90k votes (40k lead over #2) through immersive lore-building and engagement tactics.
Sole francophone worldwide authorized to translate and adapt Binance Academy educational resources in French, democratizing DeFi, NFTs, and blockchain for millions of global readers: - Served as official English-French translator for CZ (Binance founder/ex-CEO) during live event interview delivering real-time written translation for 1 hour non-stop to ensure seamless, accessible delivery for French audiences. - Handled 15k+ words/month (peaking 50k, 99.5% accuracy) localization; built specialized crypto terminology dictionary, boosting team efficiency and enabling accessible, rewritten content for non-tech users. - Moderated official French Telegram group (up to 50k+ members); - Supported key rollouts like Binance Card to 60M merchants with relatable, training-style threads and simplified narratives.