Lexington, Virginia, United States
Kendal at Lexington is continuing care retirement community located in charming Lexington, VA. Key achievements: - Raising occupancy levels in Independent Living to a peak of 97% and an average of 94% - Effectively applying digital marketing strategies in an industry that has relied upon traditional methods of marketing and sales - Using creative and personalized problem-solving to overcome sales barriers - Developing a narrative to convey the unique character of Kendal at Lexington Responsibilities: - Achieving and maintaining sales/occupancy goals - Building relationships with prospective residents - Selling a lifestyle product with an initial investment ranging from $155,000 to $574,000 - Development and implementation of niche marketing strategies - Marketing and selling to out-of-state prospects - Event planning - Public relations - Partnerships with local nonprofits, civic organizations and businesses - Website redesign and content development - Coordination of apartment/cottage renovations - Overall understanding of Gerontology and the health care system
While living on the beautiful Outer Banks, I began with Sun Realty as the Marketing Director. After my family relocated to Virginia, I was given the opportunity to telecommute and focus on Internet Marketing. Responsibilities: Driving qualified traffic to SunRealtyNC.com with the goal of increasing revenue, enhancing ROI and providing vacationers with a positive online user experience. - Search Engine Marketing (SEM) - Search Engine Optimization (SEO) - Quantitative and Qualitative Analysis - Copywriting - Strategy Development, Market Analysis and Competitor Analysis - Implementation of E-Commerce Best Practices - Email Marketing - Project Management - Collaboration with Programmers, Designers and SEM Consultants. - Media Plan Development and Budgeting - Vendor Management And whatever else the day may bring!