Greg Gilfillan

About

Experienced multi-discipline creative with a demonstrated history of leading from the front in busy commercial marketing, communications and publishing environment. Skilled in Branding & Identity, Editorial Design, Print & Publications, Social Media Content, Advertising, Digital Design and Packaging Graphics. Strong arts and design professional, previous experience of digital marketing and packaging. Educated in the Industrial and Product Design field at City of Glasgow College and Glasgow Caledonian University.

Experience

• Global Creative Lead at PwC
  Jan 2022 - Present · 4 yrs 11 mos

• Digital Design & Brand Marketing at Loytech
  Apr 2021 - Jan 2022 · 10 mos

  Influenced at board level to lead in executing high level design work, solving a range of challenges by identifying product design opportunities through market research and quantifying business case for new projects. Managed and inspired the product team with design direction, pushing quality of work and accelerating efficiency by improving digital processes and workflows. Implemented and maintained the use of new technology such as Google AMP stories to build brand visibility and reputation, whilst also engaging current users/ members. Delivered a successful creative and digital strategy with a focus on growing opportunities B2B/ B2C to establish the brand, grow membership and generate interest. Led brand campaigns and event marketing initiatives in print, video, web and social media whilst overseeing the development of traditional marketing by incorporating PR and media strategy to enhance the brand and build market share in the premium lifestyle market. Curated high-impact, engaging creative and promotional content for campaigns from concept to completion with direct approval from CEO, whilst managing external stakeholders to create visions, conceive designs and discuss deadlines/ requirements. Mentored junior staff, copywriters and interns, providing creative guidance and support to generate blogs, promotional materials and advertisements for social media on time and within project parameters.

• Rangers Football Club (6 yrs 8 mos)
  • Senior Designer / Studio Manager
    Jul 2018 - Apr 2020 · 1 yr 10 mos

  • On-site
    Built an in-house studio team, reducing outgoing agency fees by developing a comprehensive creative strategy to accomplish company objectives within budget during a period of rapid growth. Managed and mentored internal team of designers and extended team of regular freelancers to develop a range of work including marketing collateral, print publishing, video, advertising, social media, website layouts, presentation templates and brand guidelines. Direct, advise and manage in all creative matters throughout the business in all stages of design by leading projects identified in the work plan. Including agreeing priorities and delegating responsibilities to ensure projects are carried out to agreed cost, time and quality. Partnered closely with senior leadership and creative team to accumulate and disseminate best practices, handling communications and meetings, providing clear direction and consistent updates on design progress. Implementation and delivery of the digital matchday products. Created commercial design strategy to be practical, aesthetically pleasing and conducive to intended purposes, maintaining tone of voice and brand style. Built multi-million pound identity for sub-brands and continue quality growth. Contribute to the Club’s forward-thinking strategy and develop a creative vision that cemented the brand positioning and fully supported strategic objectives and guiding principles from commercial and operations. Delivered cohesive, user-centred designs with integrated marketing information, creative assets and design patterns ready for deployment with layouts, template designs and illustrations - with documentation for successful implementation from web team. Worked with external vendors on licensing, new product development and retail launches ensuring brand and audience targets were considered from inception. Composing short videos for social media, advertising and informational purposes, optimising functionality for desktop or mobile.

  • Senior Graphic Designer
    Apr 2016 - Jul 2018 · 2 yrs 4 mos

  • Creative Artworker
    Sep 2013 - Apr 2016 · 2 yrs 8 mos

• Packing and Brand Designer at Cullen Eco-Friendly Packaging
  Jun 2013 - Oct 2013 · 5 mos

• Design Project Assistant at Chesapeake Branded Packaging
  Dec 2012 - Jun 2013 · 7 mos