Greater Seattle Area
Passionate focus on business development, branding and customer experience. Delivering results via small business growth strategies in marketing, brand image and retail experience to increase lead generation and sales. • A 'quick study’ for learning new markets and products, as well as deep expertise in automotive & motorsports sector, dealerships and franchises. Not bound to outdated or traditional methods.
Led the transformation of Triumph-Seattle from one of Triumph’s worst performers in North America to a top dealership for sales and customer satisfaction (2018 and 2019). Promoted to General Manager in 2010 – during aftermath of the financial crisis - and established the reputation of Triumph-Seattle for doing one thing better than any competitor: Sales and service of the highest-quality European cycles and scooters. TEN YEARS OF CONTINUAL IMPROVEMENT, INNOVATION, AND GROWTH • PERFORMANCE DURING COVID Triumph of Seattle did well, thanks to our model of hybrid retail for remote ordering, demos, and delivery of motorcycles. • BRANDING AND MARKETING INNOVATIONS: For example, we increased click-through rate (online lead gen) by pinpointing a key weakness in branding and marketing – for all motorcycle dealerships – all the competitors looked alike (stock photos) when posted to an online platform. • CUSTOMER SATISFACTION: Awarded Triumph Motorcycle's Top CSI Performer for the United States in 2019 representing a complete turn around the dealership customer experience. • PRICING: We replaced price discounting with better ways to engage customers, such as launch parties.
PROGRESSION: Promoted to Director of Asian Operations Promoted to Director of Sales Started as Technical Writer COMPANY PROFILE: An import company for scooters, ATVs, and motorsports (Twist N’ Go (TNG), SCOMADI, Racing Products) / 20 employees SUMMARY: Started as technical writer – writing user guides and service manuals – and quickly promoted to National Sales Manager for a small, fast-growing company. After one year, promoted Director of sales. Relocated to Shanghai to fix issues with sourcing. Led rebranding of all products. CMSI ignited my passion for business and management, which led to general-management position with Triumph. HIGHLIGHTS • Relocated to Shanghai and set up CMSI’s first satellite office office, starting from scratch. Increased company sales by over 18% during 8 months as Sales Manager. Sourced new vendors. Negotiated executed contracts for products produced in Asia. Saved over $100K by doing QC and testing in China. • Dramatically improved branding, especially for packaging, labeling, and sale of parts. Fixed issues with international regulators & obtained approvals to use CMSI products throughout North America & Europe. • Trained factory management on QC, which improved quality and decreased warranty claims by 40% over 12-month period.