Gizem Eldem

Growth Marketing Manager

Barcelona, Catalonia, Spain

About

Experience

  • Growth Marketing Manager at Country Floors / Europe
    May 2021 - Present · 5 yrs 3 mos

  • Growth Product Manager at Marble Systems Inc.
    Jan 2020 - May 2021 · 1 yr 5 mos

    Since 1982, Marble Systems Inc. has been committed to creating wonderful collections of natural stone. Quarried and processed to exacting specifications using the latest manufacturing technology, our product lines are produced in a wide variety of surface finishes. • Responsible for the conversion optimization of the e-commerce websites under the Marble System. • Finding out the pain points & gain creators within all steps of AARRR and working with multiple stakeholders, such as the developers, content managers, senior management, etc. • Evaluating data through Google Products, planning strategies accordingly, executing and presenting results directly to C level. • Prioritization and executing new developments for websites. • Creating digital marketing projects for UX flow, digital marketing campaigns with third-party software tools, email, and performance management. • Following all processes in the agile system by using Jira Tools and Trello Boards to be organized and updated.

  • Acquisition Project Coordinator at Heathmont OU
    Jul 2019 - May 2021 · 1 yr 11 mos

    Heathmont Group provides B2B services to movers and shakers of the technology and iGaming sectors. Heathmont offers a diverse range of services including IT, design, support, and marketing. I am very proud to be the face of Marketing Team in the https://heathmont.net/services/ • Helping acquisition to convert new users to customers. • Creating new campaigns by building communication with product owners, content management, other marketing teams such as retention and, the design team. • Keeping the stakeholders stick to the plan and get the all requirements in time to push the campaigns/new features alive. So time management play a vital role in this position • Following current campaigns and making A/B testing with them to perform better in the future by interpreting data in Adform. • Chasing all acquisition campaigns through adform and reporting the metrics.

  • Strategic Project Manager at Insider.
    Mar 2018 - May 2019 · 1 yr 3 mos

    Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, and ad channels. • Managed 25 customers for a year to create strategies for their specific objectives in the digital projects. • Improved clients' campaign performance and return on investment with tailored campaigns. • Managed trusted relationships with clients and understanding their business challenges in order to build a strategic digital activation plan. • Pitched new products that fit clients’ website and KPI’s in order to expand their revenues • Report via Google Analytics, data studio and internal tools to determine pain points and performance of web-based actions. • Sustained the project management of the digital marketers to drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. • Experienced digital marketing for different industries such as e-commerce, insurance, automotive, etc. • Learned basic concepts of coding in JS, HTML, and CSS. • Got knowledge and implications of predictive algorithms. • Very proud that we have achieved great success together with my partners, here are the some examples:

  • Marketing Intern at Giochi Preziosi
    Oct 2017 - Mar 2018 · 6 mos

    Founded in Italy in 1978 Giochi Preziosi is now a successful industrial and business group on the international market. Originally bound to the toy’s business, Giochi Preziosi Group has soon and rapidly expanded towards different goods branches, reaching leadership roles in several of them. The galaxy of Giochi Preziosi Group is formed by firms working in different goods areas, each one featured by a high skill level but also joined and animated by a common spirit and shared views. The view nourishing the growth of the Group and that nowadays represents its distinctive feature is to be a firm where child is at the core, with his/her needs and wishes. The great success of the firm is based on a non-stop research and development activity, on an efficient and continuous marketing strategy, but above all on a strong business attitude bringing it always on the front line every time opportunities of potential growth and challenges are in view. • Organized numerous office files • Constantly updated the company’s budgets of digital media, tvc and events • Monitored ongoing marketing campaigns • Monitored press coverage • Strengthened relationships with customers • Localized the products