Giuseppina (Pina) Annunziata

Acquisitions Executive IBERIA, CEE, Africa & MENA at NBCUniversal International Networks & Direct to Consumer

London, England, United Kingdom

About

Results driven Content Acquisitions Specialist with 7+ years’ experience securing high value, multi territory linear and streaming rights across EMEA for NBCU International Networks and HAYU. Skilled in negotiating complex agreements with major European distributors and local independents. Adept at managing the full acquisition lifecycle — from strategic selection through to contract execution — with a proven ability to maximize budget efficiency, align pan regional rights, and deliver premium content to diverse audiences. Thrives in fast paced, deadline driven environments, building strong cross functional relationships to ensure seamless deal execution. Key Experience: • Negotiated multi territory rights packages spanning Europe, MENA, and global streaming platforms, expanding reach and meeting platform specific rights requirements. • Consistently delivered cost efficient acquisitions by leveraging pan regional deals and cross portfolio synergies. • Played a key role in onboarding premium European and studio content for multiple territories, boosting audience engagement and ratings.

Experience

  • NBCUniversal (Hybrid)
    • Acquisitions Executive – Iberia, CEE, Africa, MENA & Hayu
      Jan 2021 - Present · 5 yrs 6 mos

      • Led negotiations for high profile scripted and unscripted titles, securing optimal license fees, linear and non-linear rights packages and volume deals in alignment with strategic and budgetary targets. • Collaborated with pan EMEA acquisitions and programming teams to identify and secure content with multi territory appeal by assessing editorial fit, ensuring alignment across regional portfolios. • Oversaw end to end deal administration, including drafting agreements, managing internal approval processes, and finalizing contracts to signature.

    • Acquisitions Assistant – UK, Iberia, CEE, Africa & MENA
      Feb 2018 - Jan 2021 · 3 yrs

      • Supported and led negotiations and acquisitions for scripted, non scripted, and kids content, ensuring the broadest scope of rights within budget constraints. • Coordinated multi department workflows with Programming, Legal, Finance, Marketing, Research and Affiliate Sales to facilitate efficient deal completion and content availability. • Managed supplier relationships to secure first look opportunities and maintain advantageous commercial terms. • Processed licensing documentation, routed deals for approval, and managed content invoice workflows.

  • Sales Administrator at Warner Bros. Entertainment Group of Companies
    Jan 2016 - Feb 2018 · 2 yrs 2 mos

    •Sales Administration. Managing the entire pre-sales and post-sales administration of all package, output and volume agreements for all media (Pay, Basic, Free, SVOD & FVOD) in Middle East. Preparing contract orders for package deals (by entering the sale – rights / runs / fees etc. into Cosmos) and ensure that they are swiftly signed by clients; preparing accurate availability lists through our Rights management system; administering contracts per processes above for Factual and Reality programming. •Relationship Management. Establishing and maintaining key relationships with both internal and external parties by being the point of contact for all Middle East Movies&Television Series-related queries. Advising clients of available products and follow-up with them on product selections. •Financial reporting. Administering annual figures and budgets for the Five year plan. Ensure that the financial figures in system are regularly checked and updated to reflect the current deals - working to deadlines in the annual budget calendar.

  • Sales Support Administrator at BBC Worldwide
    Sep 2014 - Jan 2016 · 1 yr 5 mos

    I was the Sales Support Administrator for BBC Worldwide, wholly owned subsidiary of the British Broadcasting Corporation (BBC), where I had a range of responsibilities: •Organisation / Administration. Provided complete administrative support to the territory Sales team including diary management, fielding general internal and client queries, organising diaries for Markets and Trade Fairs and business trips. Administrated the Sales Order process by working closely with the Sales Executives on signature and processing of Deal Memos, processing Sales Orders on SPS, SAP SD or Plics. •Relationship Management. Established and maintained key relationships with both internal and external parties by being the point of contact for all Spain and Portugal Factual/Drama-related queries. •Sales & Financial reporting: actively promoted the Online Catalogue to clients; distributed appropriate marketing information in the territory - catalogues, brochures and other relevant publicity, prepared specific Sales Pitch presentations, produced programmes' availability and sales’ history reports.

  • Operations Executive at TravCorp Management Services
    Oct 2013 - Sep 2014 · 1 yr

    I was the Operations Executive for The Travel Corporation, a world leading inbound Tour Operator, where I had a range of responsibilities: •Sales & Accounts Management. Built daily rapport and relationships with internal staff and external suppliers to ensure effective, timely and proactive communications by investigating complaints and responding to requests, comments and complaints within timelines. •Organisation / Administration. Responsible for all paperwork, emails, server storage; for maintaining accurate booking logs and checking invoices against contract rates. Managed a large volume of reservations and allocated bookings to ensure the best commercial terms. Plus provided weekly duty/emergency cover during out of office hours (nights and weekends).

  • Social Media Marketing & Web Communication at Machas
    Feb 2013 - Sep 2013 · 8 mos

    I was the social media marketing & web communication intern for Machas Ltd – a London based creative consultancy, where I had a range of responsibilities: • Social Media management. Instrumental in planning and implementing their Social Media strategies. Daily management of Social Media platforms, wrote content and researched images and news to share. In charge of the Social Media analysis throughout dedicated tools and Google Analytics suite. This required both creativity and meticulous attention to detail together with a high level of personal organization. • Online. Daily working collaboration with the MDs finalised to update and enhance the Website online presence and user experience. My role was to ensure their site’s competitive edge in its niche markets and to identify new opportunities by analysing Italian and English market.