Utrecht, Utrecht, Netherlands
Entrepreneurial GM and commercial leader with 20+ years of international experience scaling and transforming customer-led businesses in Retail, Telecoms, Media and Digital, with a strong track record in full P&L ownership. Combines a hands-on leadership style, operational pragmatism and analytical rigor to improve commercial performance and build strong teams.
Full P&L ownership - 150+ operating stores.
Executive Leadership Team member leading global brand, CX, product, CRM, and digital transformation across 28 countries.
Held full operational responsibility at Europe’s leading digital SME lender (recognized #1 in 2020–2021). Led cross-functional teams to streamline product delivery and scale operations in a fintech startup environment.
Led a cross-functional Tribe of 100+ people, owning the go-to-market and P&L for Vodafone’s entire Consumer acquisition portfolio (mobile, fixed, TV, content, terminals). Managed digital marketing budget, insourced key capabilities to improve agility and ROI. Launched Giga Network, the first marketing proposition based on network productization in Italy’s telco sector.
Founded and led ho-mobile, Vodafone’s no-frills challenger brand, operating as an independent entity with dedicated team, tech stack, and customer operations. Acquired over 500K customers in under 3 months, achieving the highest NPS ever recorded in the Italian telco market. Developed and launched new low-cost sales channels (newsstands), setting benchmarks for efficiency and reach.
Directed digital channels for sales, customer service, and UX across both B2C and B2B segments. Scaled Vodafone’s mobile app to the top 20 on iTunes, making it the #1 digital touchpoint for Italian customers. Tripled digital sales over two years; introduced Social CRM and launched Vodafone’s first Virtual Assistant.
Closed 10+ partnership deals with Yellow Pages / Media Groups in 8 countries, to distribute and sell Adwords to SMBs. Signed the biggest deal of 2009 with Seat Pagine Gialle.