Giuseppe Fiume

General Manager & Executive | Strategic Accounts and P&L Leadership | Driving Growth in Capital Equipment & B2G Markets

Zürich Metropolitan Area

About

Executive with 16 years of experience leading product strategy and full profit-and-loss in the transformative heavy-duty transportation sector. My expertise lies in turning engineering innovation into commercial success, orchestrating complex cross-functional activities, and capturing market share and profits in highly competitive environments. As General Manager for New Buses at IVECO Bus, I hold end-to-end responsibility for the strategic direction and financial performance of future buses. My focus is on steering product portfolios through technological shifts, including the transition to electrification, digitalization and sustainability. Core Executive Expertise: · P&L & General Management: Full ownership of P&L, EBITDA, and multi-million euro budgets. Directed product transformation initiatives that significantly enhanced profitability. · Commercial & Go-to-Market Strategy: Defined and executed European commercial strategies that consistently exceeded sales forecasts. Led the training and development of a 200-strong sales network across B2B and B2G environments, with deep expertise in tender processes and strategic key account management. · Product & Program Leadership: Spearheaded the development and launch of strategic projects, including the Crossway Low Entry Electric and Euro VI Step E platforms, directly contributing to the Intercity Bus line achieving European market leadership. · Cross-Functional Leadership: Managed direct and matrix teams, coordinating numerous concurrent development projects from conception to market launch. Fluent in Italian, English, French, and Spanish, with a demonstrated ability to lead commercial negotiations and build consensus across diverse cultures and markets. I am exploring senior leadership opportunities, where I can apply this experience to drive growth and innovation, focusing on roles with international scope.

Experience

  • Iveco Group (15 yrs 11 mos)
    • Swiss Branches Manager
      Apr 2026 - Present · 4 mos

      Report to: Managing Director IVECO Schweiz

    • General Manager | New Bus Ranges
      May 2023 - Mar 2026 · 2 yrs 11 mos

      Report to: Global Head Of Bus Platforms

    • General Manager | Intercity & Coaches
      Dec 2020 - Apr 2023 · 2 yrs 5 mos

      Report to: Global Head Of Bus Platforms

  • Junior Consultant at Iveco Group
    Nov 2009 - Jun 2010 · 8 mos

    This experience has represented the "learning through action" part of the MBA Programme. # Sales & Marketing

  • Project Engineer at Magneti Marelli
    Jan 2009 - Jun 2009 · 6 mos

    - Final Project on weight and structure optimization of an automotive component - Monthly reports concerning the results of the Finite Element Analysis - Learning a software, Hyperstudy, to implement the optimization # Product Development # Design # Simulation