La Tour-de-Peilz, Vaud, Switzerland
Experienced Communications Project Manager with a demonstrated history of working in the food & beverages industry. Skilled in Marketing Management, Integrated Marketing, Sales and Reporting. Strong marketing professional with a Bachelor of Applied Science (BASc) focused in Corporate Communications from USI - Università della Svizzera italiana.
• Development and execution of the new Intervallo machine marketing strategy, enhancing brand visibility. • Managed B2B events and partnerships, fostering strong relationships with key stakeholders. • Brand management and marketing strategy for the new Intervallo machine, driving engagement and growth.
• Project Lead of “Nespresso Professional Service Plus” in Geneva, enhancing brand visibility. • Developed and executed strategic activations for the Office segment, driving engagement and brand loyalty. • Created and managed high-profile events and partnerships, including Forum des 100 and Watches & Wonders, to elevate brand presence.
Understand end-consumer and customer needs in collaboration with Marketing, Consumer Insight team. Turn understanding into actions that allow growth and expansion. Implement specific project related to business development including new process flows or innovation pilots in collaboration with HQ teams.