Giuseppe Buscema

Independent Digital Marketing Consultant – Performance & Media Buying

Greater Barcelona Metropolitan Area

About

Passionate digital marketer with over 10 years of experience in the fast-paced world of affiliate and performance marketing. As an independent consultant, I specialize in helping companies build high-performing media buying teams and develop scalable growth strategies. My work is delivered through BMEDIA LEADS SL, my consulting company based in Spain, operating fully under a B2B model. For the past several years, I’ve had the opportunity to work closely with Maverick Media as a long-term client, where I support their internal media buying department in a strategic capacity. Together, we’ve built a team of 8+ talented buyers and generated 8-figure annual revenue across multiple verticals. Occasionally, I step on stage to share hard-earned lessons from behind the scenes, usually when someone is brave (or crazy) enough to hand me a mic.

Experience

  • BMEDIA LEADS SL (Barcellona, Catalogna, Spagna)
    • Independent Digital Marketing Consultant – Performance & Media Buying
      Oct 2019 - Present · 6 yrs 9 mos

      Supporting the growth of an exceptional team of media buyers as an external strategic consultant. Within my ongoing collaboration with Maverick Media (client), I provide guidance and structure to their media buying department through my consulting firm, BMEDIA LEADS SL. My role focuses on strategic development, team empowerment, and performance optimization. Scope of work includes: – Recruiting, training, and mentoring talent – Identifying new market opportunities – Designing data-driven digital strategies – Structuring workflows and delegating responsibilities – Monitoring and optimizing media buying performance – Contributing to consistent growth and increased company profitability 2017 2018: +108% Rev growth 2019: +56% Rev growth 2020: +21.2% Rev growth 2021: +20,5% Rev growth 2022: +73,5% Rev growth 2023: +42,9% Rev growth 2024: +29,8% Rev growth

    • Independent Digital Marketing Consultant – Performance & Media Buying
      Oct 2019 - Present · 6 yrs 9 mos

  • Media buyer at Self-employed
    Oct 2013 - Oct 2019 · 6 yrs 1 mo

    -Creating Performance Campaigns as Affiliate -Analyzing data -Optimizing Campaigns