Milan, Lombardy, Italy
Architect and designer, with a Phd in industrial design, professor at Politecnico di Milano and at Interaction Design Institure in Ivrea, and from 2004 director of the new Master in Business Design at Domus Academy. My activities are focused on sensorial design, development of new design strategies and brand architecture, from spoon to cities. From 1993 to 1997 I coordinated the Domus Academy Research Centre and from 1998 to 2000 I was senior design consultant at Philips Design. Today I'm managing director of Total Tool, design consultancy based in Milan, Tokyo and Buenos Aires, designing and planning for Auchan, Autogrill, Festo, Illy Caffè, Mitsubishi, Motorola, Nestlè, Nissan, Pirelli, Unilever, Saporiti Italia, Viacom. 3M. I live in between Milano and the Como Lake. Specialties: Design, Architecture, Communication and Visioning
Designing new profitable solutions in product development, technology deployment, communication strategies and architectural design
Earth 300 it is a next generation technology platform for innovative research and exploration at sea and ocean life. The scope of the project it is environmental with social benefits for marine science and technology, with the goal of inspiring billions of people to contribute to the preservation of our shared planet and become a sustainable and future worthy civilization.
Arkimia it is a new company envolved in biomaterials and interior decoration, using sustainable materials from Philippines. Have a look to www.arkimia.it Kindof it is a Swiss startup creating furnitures for outdoor and interios, always transforming a unique piece of steel rebar into a design piece. Just go to www.kindof.ch
Design workshop and theoretical lectures on Concept development and Innovation strategies involving many companies, such as Autogrill, Philips, Illy caffè, De Longhi, Unilever....
Materioteca is a new place in Milan for exchanging informations and knowledge among raw material producers and chemical companies, suppliers and transformers, designer and consumer companies in the field of polimeric materials and plastics. Workshop, seminars, sampling, research, events around new material applications, sustainability in design, sensorial qualities in use: