Spain
I’ve spent my career in the airline industry, working across Europe, the Middle East, and Asia to connect markets, people, and opportunities. I thrive in dynamic environments where commercial strategy, cultural understanding, and strong partnerships come together. Throughout my journey, I’ve led teams, developed international markets, and worked closely with distributors, agencies, and partners to build sustainable growth. What motivates me is the challenge of transforming market complexity into clear commercial paths, while helping teams thrive and companies strengthen their global footprint. I bring curiosity, relationship-driven leadership, and a passion for aviation to everything I do.
Strategize, lead, and grow the commercial interests of Air Arabia Group across Western Europe & North Africa (Spain, France, Benelux, UK, Italy, Switzerland, and Morocco), ensuring strong sales performance and sustainable market development. Develop and execute action plans and operational procedures that empower teams to meet objectives by maximizing sales, strengthening distribution channels, enhancing profitability, and elevating brand visibility—while ensuring productivity aligns with company policies and performance standards. Lead a multicultural team of 36 professionals, overseeing the commercial performance and KPIs of 187 weekly flights across the region.
• Develop Sales Strategies and Commercial Policies for Europe, such as Incentive Schemes (global and local levels), NET Fares levels, Marketing Plans, Alliances colaboration, etc; • Establish and maintain close contact with main stakeholder in each market (IATA, Chamber of Commerce, Embassy and Consulates, Travel Agency Association, Airlines, etc); • Negotiate with Headquarter fare levels and structures for the new markets, considering most attractive O&D; • Maximise short and long-term revenue opportunities and reduce cost of sale; • Increse high yield sales on long haul route route (Lisbon-Campinas and behoyd) and domestic within Brazil; • Compile reports, including statistical and market trends: • Track the growth and potencial sales to South America, supported by sales tools such as PAXIs, Esmash, BSP reports, MIDT; • Implementation of the marketing plan, managing funds and other expenditure budgets to ensure maximum value; • Increse Azul´s brand awarness in these market; • Manage direclty a senior sales team in Europe, steer, direct and lead the commercial team to deliver commercial objectives in such a way as to promote employee motivation and satisfaction. • Manage and provide guidelines to our General Sales Agents (GSA) across our strategic markets in Europe.
• Responsible for all macro aspects of business • Team Management and Career Development • Sales and Marketing Strategy - short, middle and long term • Finance Process and Control • Customer Relation Management (CRM) • Negotiation with all stakeholders, including suppliers • Generated sales of U$3,3 million in 2015 • In 2015 business increased +21% vs 2014, and cost reduced 46% in the same period
• Responsible for both TAM and LAN sales and commercial strategy in Japan, the largest market for LATAM in Asia and the most importante offline station worldwide for LATAM Airlines Group. • Develop macro business strategy in Japan, focusing on corporate, leisure an ethnic markets • Analyzing, reporting, giving recommendations to HQ and developing strategies on how to improve quality and quantity of sales and brand awareness, according cultural behavior of the market • Preparing and presenting results, structural gap analysis, Key findings, and woking plan to the top management • Achieve business and organization goals, visions and objectives • Responsible for the growth and increase in the organizations' finances and earnings • Follow up the strategies making adjustments, if needed • Responsible to manage a team of 9 employees (all Japanese). • Involved in employee selection, career development, succession planning and periodic training • Legal representative of the company in the country • Represent LATAM Airlines Group at local promotional events and trade organizations, acting as official spokesperson for the country
• Involved in all stages of TAM’s project to set up an Asia Headquarter in Hong Kong. • Designated to set up the office in Japan, being responsible for all steps of the process • Legally representative of the company in Japan • Develop macro business strategy in Japan and Korea, focusing on corporate, leisure an ethnic markets • Represent the company at Star Alliance´s Country Steering Council (CSC) meetings in Japan and Korea • Follow up the strategies making adjustments, if needed • Compile reports, including statistical and market trends, to track the growth of sales to South America. Promote TAM on the Japanese and Korean market to increase the sales thru BSP • Supervise and manage the overall performance of TAM’s partners (GSA) • Suggesting marketing plans/activities to fulfill the specific needs of each market, working closely with Marketing Dpt to develop assertive strategies • Analyzing, reporting, giving recommendations to HQ and developing strategies on how to improve quality and quantity of sales and brand awareness, according cultural behavior of the market • Achieve business and organization goals, visions and objectives • Responsible for the growth and increase in the organizations' finances and earnings • Identifying problems, creating choices and providing alternatives courses of actions • Involved in employee selection, career development, succession planning and periodic training. Important achievements in this position: • Successfully supported the approval and establishment of TAM’s Asia Headquarter • Successfully established branch in Japan as legal representative • Increase of 145% sales in 2011, comparing to 2010 in Japan. YTD 2012: sales are 76% higher than 2011 • Increase of 267% sales in 2011, comparing to 2010 in Korea. YTD 2012: sales are 48% higher than 2011 .